Định Phạm

I work in digital marketing and product optimization within the iGaming industry. My focus is on retention strategy, user lifecycle, CRM execution, and performance-driven campaigns. I also collaborate on design, UX/UI, and data-supported decision-making across multi-market platforms.

I have several years of experience in digital marketing, CRM execution, and retention strategy within large-scale online platforms. My work spans user lifecycle design, segmentation, campaign optimization, and cross-market performance analysis.

Beyond CRM, I collaborate closely with design, UX/UI, and product teams to improve user journeys and build data-informed growth initiatives. I also have hands-on experience with content creation, branding, and creative production, allowing me to bridge marketing, design, and technology effectively.

I have an educational background in business, marketing, and communication, with additional training in UX/UI design, digital branding, and technology-driven marketing. I also continuously study data, product thinking, and multilingual communication to support my work in CRM and digital strategy. My learning approach combines formal education with ongoing professional development in tools, design, and analytics.