Hoàng Lê

Performance Marketing professional with 5+ years of experience driving digital growth for e-commerce brands. Proven ability in multi-channel campaign management, user acquisition optimization, and delivering sustainable revenue across marketplaces and D2C. Strong in team leadership, budgeting, cross functional collaboration, and building scalable performance systems. Seeking a Performance Marketing Manager role to lead growth initiatives and maximize business impact

Yes4All - Performance Marketing Lead 
Jun 2023 - Sep 2025
Led full-funnel performance strategy across Amazon Ads, Google, achieving a 39.3% reduction in ad cost while increasing GMV by 4.2% YoY and improving CPC efficiency by 26.3% Amazon Ads. Managed multi-million VND monthly budgets and oversaw cross-channel optimization, delivering 105% of GMV target. Built and coached a 4-member performance team; restructured workflows and implemented automation (Excel, SQL, VBA, A.I.), improving operational efficiency by 35%. Collaborated with Promotion, Sales, Product, Creative, Data, Marketplace (Amazon/ Wayfair/ Walmart), and BI teams to align campaign strategy with inventory, promotions, and pricing. Worked with leadership stakeholders to drive strategic planning, reporting, and budget justification for seasonal growth initiatives. Drove creative testing frameworks & audience strategy, deep dive competitor keyword that improved CTR, ROAS, and lower-funnel conversion rate across new market expansions. Owned annual performance planning and forecasting while enhancing measurement accuracy via refined attribution models and unified data pipelines to enable precise KPI-setting and budget allocation

HCMC University of Technology Major in Software Engineering