jongho won

Senior Apparel Sourcing and Operations Manager with 9+ years of global experience leading sourcing strategy, supplier management, and product development for top-tier retailers and brands.

Specialized in supply chain optimization, cost negotiation, and quality assurance, with a proven record of scaling process improvement and multicultural vendor relations. Demonstrated ability to drive business growth, enhance processes, and ensure timely delivery of high-volume products. 

Skilled in data analysis and management using MS Office, with strong proficiency in Excel for sourcing and production insights.

Senior Brand Manager, Coupang Private Label Brands

December, 2021 — September, 2025

• Directed brand strategy, sourcing, and operations for 8,000+ menswear and unisex SKUs. 

• Managed partnerships with 30+ international vendors across Vietnam, Bangladesh, India, and China, achieving cost efficiency through competitive bidding. 

• Built agile, resilient supply chains by securing safety stock for raw and finished goods, resulting in 66% YoY sales growth (600K units in 2023 to 1M units in 2024). 

•  Proactively resolved production, quality, and delivery challenges to meet KPIs for on-time execution.

• Shifted product strategy from trend-driven fashion to functional apparel based on market and sales data, increasing customer retention. 

• Oversaw quality control by reviewing materials, fabrics, garment samples, and evaluating third-party lab audits, tests, and inspections.

Sourcing Specialist, Musinsa Standard

May, 2019 — December, 2021

• As an early team member, established comprehensive order processing and tracking systems for Musinsa's private-label brand. 

• Managed and negotiated order allocation among 30 suppliers (Vietnam, China, domestic factories).  • Implemented order guarantees and secured raw material for fast replenishment, minimizing stockouts and overstock. Leveraged these guarantees to negotiate competitive price.

• Continuous quality improvements by collaborating with suppliers and third-party testing laboratories.

• Collaborated with design, planning, logistics, and marketing teams to support full-cycle operations.

• Drove key cross-industry collaborations, including Netflix Squid Game, Disney, Hyundai Card, and JYP projects.

Sourcing Specialist, Hansoll Textile

January,2016 — March. 2019

• Managed planning, development, and production for Walmart private-label apparel orders, handling over 20M units annually.

• Delivered sales growth from USD 38M (2017) to USD 86M (2018), maintaining flawless delivery and quality.

• Developed and proposed new product styles aligned with buyers' strategies and market trends.

• Coordinated seamless communication among buyers, global suppliers, factories, and cross-functional teams. 

• Oversaw sample management, product testing, and factory audits for QA/QC

Soongsil University, Bachelor of Business Administration (Seoul, Korea)

March,2007 — December,2015

GPA: 3.64 / 4.50