Lam Ta Phuong

Hi, my name is Lam, a senior student at Foreign Trade University in HCMC Campus. With a passion for out-of-the-box marketing campaigns, I am a creative thinker and problem solver, always studying the latest trends and methods in marketing and branding. I will bring strengths in strategic planning, presentations, and stakeholder management.

I am eager to join as a Marketing Intern positions with the goal is to leverage my knowledge and skills to contribute to the success of company's marketing initiatives while gaining valuable industry experience.

TEACH FOR VIETNAM
Partnership Intern
Aug 2023 - Nov 2023

• Conducted comprehensive partner research and segmentation, securing 200 million VND in financial support over 3 months.
• Managed CRM activities with key partners including Mitsubishi Electric Vietnam and Khai Sang Corporation.
• Coordinated the "Run For Education season 2 - 2024" campaign, overseeing media plans, proposals, and partnerships with platform partner (iRace), sponsors (Biti's, TTI), and ambassadors.
• Prepared and executed documentation and materials for online and offline events, ensuring seamless execution.

THE TRAINEE CLUB
Account Management Intern
Aug 2023 - Nov 2023

• Executed and monitored consumer promotions and activations at on-trade outlets.
• Managed relationships with clients, ensuring high-quality service delivery for projects.
• Coordinated and optimized operations for webinars and livestreams, achieving high engagement and participation.
• Built and engaged a community for the “OnPoint Talent Hub,” achieving significant membership growth.

AIESEC IN VIETNAM
Marketing Team Member
Mar 2022 - Jul 2022

• Implemented marketing plans for the “Youth For Impact - Summer Camp 2022” event, reaching over 1,000 high school students.
• Coordinated event logistics and maintained high engagement through social media and email marketing.
• Managed partnerships and sponsorships, increasing brand awareness and achieving project goals.

FOREIGN TRADE UNIVERSITY
Ho Chi Minh City
Bachelor of International Business & Economics
2021 - 2025
GPA: 3.0/4.0
- Research: “Reduction of food waste at retail chains in Ho Chi Minh City” - Australian AID forum
- Activity: Class President of class K60CLC7