Nguyen Thanh Trung Hieu

- 18 years working experiences, 14 years at management level on both new business development and business performance.
- Project leader of Vietnam Distribution Authorization pitching for BMW Group brands (BMW, MINI and BMW Motorrad).
- 1.5% market share, 4,000 units delivered, 10 new dealers development @ Peugeot brand on 2019.
- Successfully launched: KIA Sorento (2020) /Seltos (2020)/ Cerato (2017)/ Sedona (2016), Mazda CX-5 F/L (2018), Peugeot 3008 & 5008 (2020)/ Traveller (2019), BMW Group Brands (2018), MINI Countryman (2018)
- Successfully launched EV - ONE, the first public EV Charging Network in Vietnam @ Vietnam Motorshow 2022.
- Successfully negotiated and launched Audi City Showroom Network in Vietnam since 2023.
- Highest Sales record on March 2024 and QI/2024 @ kingsport.vn.
- Strategic approach, critical thinking and decision-making ability.
- Positive thinking, enthusiasm and solution-oriented mind.

Chief Commercial Officer / Chief Marketing Officer kingsport.vn

kingsport.vn

Jun 2023 - Present

Industry: Retail / Healthcare / Home wellness / Electronic consumer / Motorcycle
Achievement: Best Sales all time March 2024, QI 2024; Meta Best Advertiser.

Responsible for Sales, Marketing and Business Development of those brands: Kingsport, ABCsport, MOVE and YADEA (dealer level) with key scope:
- Sales target
- Gross/Net margin management
- Marketing, Sales and Go-to-Market Strategy
- Annual/quarterly/monthly sales and marketing planning and implementation
- Sales and marketing budget management including promotion, communication and in-house marketing productionIndustry: Retail / Healthcare / Home wellness / Electronic consumer / Motorcycle Achievement: Best Sales all time March 2024, QI 2024; Meta Best Advertiser. Responsible for Sales, Marketing and Business Development of those brands: Kingsport, ABCsport, MOVE and YADEA (dealer level) with key scope: - Sales target - Gross/Net margin management - Marketing, Sales and Go-to-Market Strategy - Annual/quarterly/monthly sales and marketing planning and implementation - Sales and marketing budget management including promotion, communication and in-house marketing production

Xe Điện Thông Minh - Xe Điện MoveXe Điện Thông Minh - Xe Điện Move

ABCSport Công Nghệ Cho Sức Khỏe - Tiêu Chuẩn Châu ÂuABCSport Công Nghệ Cho Sức Khỏe - Tiêu Chuẩn Châu Âu

Tập Đoàn Thể Thao Kingsport® - Thương Hiệu Uy Tín 12 Năm Tại Việt NamTập Đoàn Thể Thao Kingsport® - Thương Hiệu Uy Tín 12 Năm Tại Việt Nam

Director of Marketing And Business Development

Tram Anh Group

May 2021 - Jun 2023

Industry: Automotive / Luxury Retail / Digitalization / Startup / Electricity
Achievement: Successfully negotiate with ABB APAC, Siemens APAC and Schneider Electric Vietnam for distribution, successfully launch EV ONE App and network (EV charging), successfully negotiate with AUDI HQ and introduce first AUDI City Showroom in Vietnam.

Responsible for Automotive & Industry Division business unit activities and results:
- AUDI City Showroom Network development and management.
- EV-One (Start-up): Charging network development, including the EVONE Mobile Application.
- E-mobility devices business development (ABB, Siemens and Schneider Electric).
- Jacob & Co Watch and Jewellery business development.Industry: Automotive / Luxury Retail / Digitalization / Startup / Electricity Achievement: Successfully negotiate with ABB APAC, Siemens APAC and Schneider Electric Vietnam for distribution, successfully launch EV ONE App and network (EV charging), successfully negotiate with AUDI HQ and introduce first AUDI City Showroom in Vietnam. Responsible for Automotive & Industry Division business unit activities and results: - AUDI City Showroom Network development and management. - EV-One (Start-up): Charging network development, including the EVONE Mobile Application. - E-mobility devices business development (ABB, Siemens and Schneider Electric). - Jacob & Co Watch and Jewellery business development.

EV ONE Charging SolutionsEV ONE Charging Solutions

Audi VietnamAudi Vietnam

THACO Group logo

THACO Group

7 yrs 2 mos

Marketing Director | Passenger Car Brands

Responsible for brand and marketing activities of THACO's passenger car business (Kia, Mazda, Peugeot, BMW and MINI).
- Building the strategy and brand positioning for THACO's passenger car brands portfolio.
- Centralize and manage all brands marketing budget and agency relationships to utilize the sources.
- Responsible for key campaigns/events implementation (flagship product launching, brands launching, global marketing campaign, etc).
- Responsible for performance and quality of marketing activities.
- Responsible for marketing structure, recruitment, organizational chart, procedure and standardization.Responsible for brand and marketing activities of THACO's passenger car business (Kia, Mazda, Peugeot, BMW and MINI). - Building the strategy and brand positioning for THACO's passenger car brands portfolio. - Centralize and manage all brands marketing budget and agency relationships to utilize the sources. - Responsible for key campaigns/events implementation (flagship product launching, brands launching, global marketing campaign, etc). - Responsible for performance and quality of marketing activities. - Responsible for marketing structure, recruitment, organizational chart, procedure and standardization.

Managing Director | Peugeot Vietnam

- General management @ Peugeot Vietnam for Product Development/Sales/Marketing/Dealer development & standard/Strategic planning.
- Responsible for sales/CSI/SSI results.
- Manage 2 regional offices and nationwide dealer networks (30 dealers).- General management @ Peugeot Vietnam for Product Development/Sales/Marketing/Dealer development & standard/Strategic planning. - Responsible for sales/CSI/SSI results. - Manage 2 regional offices and nationwide dealer networks (30 dealers).

Sales & Marketing Director | MINI Vietnam

- General management @ MINI Vietnam for product/sales/marketing.
- Responsible for sales/CSI/SSI results.- General management @ MINI Vietnam for product/sales/marketing. - Responsible for sales/CSI/SSI results.

Sales Channel Development & CRM Manager (Cum Marketing Manager) | BMW-MINI-Motorrad

Sales Channel Development & Customer Relationship Management: Responsible for new dealers/point of sales development, CRM, customer service activities and customer satisfaction.
- Building the strategy and plan for dealers development nationwide.
- Liaison with Global dealers standardization.
- Supporting dealers in constructing and operating. Implement dealers audit and steering performance nationwide.
- Responsible for customer complainment solving, organize the call centre (by region).
- Organize customers data into system, implement CRM marketing campaign to build up leads, prospect for sales generating and customer service.
Marketing Management: Responsible for brand and marketing activities of Premium passenger car business.Sales Channel Development & Customer Relationship Management: Responsible for new dealers/point of sales development, CRM, customer service activities and customer satisfaction. - Building the strategy and plan for dealers development nationwide. - Liaison with Global dealers standardization. - Supporting dealers in constructing and operating. Implement dealers audit and steering performance nationwide. - Responsible for customer complainment solving, organize the call centre (by region). - Organize customers data into system, implement CRM marketing campaign to build up leads, prospect for sales generating and customer service. Marketing Management: Responsible for brand and marketing activities of Premium passenger car business.

BMW M Performance Training courseBMW M Performance Training course

Head of Strategic Planning (Cum Kia Marketing Manager)

Strategic Planning: Responsible for Thaco Passenger Cars Company Strategy, Yearly/Quarterly/Monthly Plan, new Business and new Product development management.
- ASEAN and Vietnamese Passenger Cars Market Analysis.
- Project Management for new Business and Product development.
- Project Team leader for THACO passenger cars strategy in Vietnamese marketing including KIA, MAZDA, PEUGEOT, BMW, MINI, MOTORRAD.
- Propose THACO PC Structure and Organizational charts (annual).
KIA Marketing Management (Cum): Responsible for KIA brand and marketing activities nationwide.Strategic Planning: Responsible for Thaco Passenger Cars Company Strategy, Yearly/Quarterly/Monthly Plan, new Business and new Product development management. - ASEAN and Vietnamese Passenger Cars Market Analysis. - Project Management for new Business and Product development. - Project Team leader for THACO passenger cars strategy in Vietnamese marketing including KIA, MAZDA, PEUGEOT, BMW, MINI, MOTORRAD. - Propose THACO PC Structure and Organizational charts (annual). KIA Marketing Management (Cum): Responsible for KIA brand and marketing activities nationwide.

KIA - SCRP+ ExpertKIA - SCRP+ Expert

Head of Peugeot Sales & Marketing Department

- Market analytics and capacity forecast.
- Responsible for Distribution and Retail Sales nationwide.
- Build up and maintain the brand with new positioning strategy in Vietnam, plan and implement marketing campaign following the new strategy and in consitency with global guidelines.
- Responsible for alignment with PSA Group for standardization, sales and marketing guidelines implementation and compliance, tracking of retail network development in Vietnam.- Market analytics and capacity forecast. - Responsible for Distribution and Retail Sales nationwide. - Build up and maintain the brand with new positioning strategy in Vietnam, plan and implement marketing campaign following the new strategy and in consitency with global guidelines. - Responsible for alignment with PSA Group for standardization, sales and marketing guidelines implementation and compliance, tracking of retail network development in Vietnam.

Skills: Marketing Strategy · Strategic PlanningSkills: Marketing Strategy · Strategic Planning

Peugeot Podium Training coursePeugeot Podium Training course

Assistant Kia Sales Director

- Analytic and Forecast Sales
- Report and recommend sales policies to B.O.A
- Manage and track the sales expected per month/quarter/year
- Propose trade marketing program
- Implement Retail audit and steering perfomance program
- Implement Kia Global Training program- Analytic and Forecast Sales - Report and recommend sales policies to B.O.A - Manage and track the sales expected per month/quarter/year - Propose trade marketing program - Implement Retail audit and steering perfomance program - Implement Kia Global Training program

International University - VNU HCMC logo

International University - VNU HCMC

Master of Business Administration (MBA), Marketing/Marketing Management, General

University Of Economics Ho Chi Minh City

Bachelor's degree, Business Administration and Management, General