Vy nguyễn

A dynamic and results-driven Brand Management professional with over 9 years of experience10. I possess a proven track record in both FMCG and Luxury sectors, specializing in retail excellence and product development11. Notably, I have managed independent brand portfolios and reported directly to General Managers/ Marketing Manager, delivering significant growth such as an 82% revenue increase and high-impact E-commerce launches (USD 30,000 net sales on launch day)

LUXASIA VIETNAM (2023 – Present)

Title: Brand Lead / Assistant Brand Manager (Acting as Brand Manager for Luxury Fragrance Portfolio: Marc Jacobs, Calvin Klein, Hugo Boss) 

• Strategic Leadership: Solely responsible for the P&L and strategic growth of the luxury fragrance portfolio, reporting directly to the General Manager.
• Business Development: Devised and executed sales strategies and promotional activities to expand product penetration and achieve business objectives.
• E-commerce Excellence: Successfully launched Marc Jacobs on LazMall, achieving record-breaking net sales of USD 30,000 within the first 24 hours.
• Operational Marketing: Orchestrated end-to-end marketing plans, PR, and animations while ensuring strict budgetary control of A&P expenses.
• Retail & Merchandising: Directed the implementation of global merchandising guidelines to enhance brand visibility and retail excellence.
• Stakeholder Management: Cultivated high-level relationships with international suppliers, retailers, and distributors to foster a business-conducive environment.

SAIGON COSMETIC CORPORATION - SCC (6/2019 – 4/2023)

Title: Brand Manager 

• Portfolio Growth: Led the marketing and brand management for a perfume-based brand, driving an exceptional growth rate of over 82% (2019–2022) and establishing it as the company’s largest FMCG brand.
• Product Innovation: Spearheaded the successful end-to-end launch of "Cindy Bloom" perfumed shower gel, capturing significant market share and generating substantial profit.
• Strategic Planning: Developed comprehensive annual marketing plans, including market research, product development, pricing, and media allocation to align with corporate vision.
• Performance Monitoring: Tracked brand health, market share, and competitor performance to identify risks and capitalize on new market opportunities.
• Award Recognition: Honored with the "Best SCC Employee Award" in 2022 for outstanding contributions to brand excellence and business growth.

Bachelor's degree in International Economics from Foreign Trade University.