VMD Concept - Ho Chi Minh City - AEON Vietnam

Mô tả

Primary Objective:

• Aligning company sales goals and messages with appealing visual merchandising design & implementation.

• Bring a new shopping experience, grab customers' attention to increase sales.

• Differentiate Aeon Private Brand from competitors & increase brand awareness.

Key Activities:

• Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores.

• Create POSM concept & design for Private Brand & Specialty stores.

• Create VMD concept, design & implement VMD for New stores and Renovation stores.

Roles and Responsibilities:

1. Create monthly VMD concept, design Model display & decoration for Private Brand & Specialty stores (40%)

• Understand the concept of PB and all Specialty stores.

• Cooperate with the MD team to understand merchandising strategy and monthly focus categories & items.

• Mainly design the visual display for household goods, home decor and living style concept such as:

• Generate sketches, visual displays of product composition on the table, stage, and focal wall to highlight the monthly concept and focus categories, items.

• Create theme, graphic, decoration and perspective for VMD corners, Show Window that delivers engaging shopping experiences and new lifestyles to customers.

• Guide and train the Operation team to display according to the design.

• Monitor the progress of monthly display changes in all stores.

• Standardize & unify visual displays across all stores.

• Seek feedback from stores and customers on the visual impact of displays and of the changes implemented.

• Analyze sales results and measure the results of the display to find out problems that have occurred and have an improvement solution.

• Work with suppliers, follow up on the decor item production and installation process.

• Prioritize and manage multiple projects within design specifications and budget restrictions.

• Keep abreast with industry and market trends as visual merchandising, lifestyle, and interior trends.

2. Create POSM concept & design for Private Brand & Specialty stores (30%)

• Create Concept & design POSM to promote new product launch, key items & highlight promotions.

• Provide unified POSM display guidelines for the entire store.

• Provide a creative POSM display way to differentiate PB and increase brand awareness

3. Create VMD concept, design & implement VMD for New stores and Renovation stores (20%)

• Cooperate with related departments such as Interior Design, Merchandise, and Operations to prepare VMD concept, design, schedule & implementation for the new store opening.

• Provide ideas and design a new theme, visual display for the new concept store, and pop-up shops.

• Oversee and implement visual merchandise display for new store or renovation store as planned, make sure the project is completed according to design.

• Work closely with the Operations team, promptly update the Ops' display schedule to coordinate the display and decoration on time.

• Guide and promote the process of merchandise display on the sales floor to ensure progress.

• Direct train and guide the Operations team on display skills during the setup process for the Opening.

4. Others (10%):

• Follow up and support for contract and payment documents with legal, accounting, and suppliers.

• Perform other duties as assigned to support the efficient operation of the department.

• Follow all working procedures, the company's policies, rules, and regulations.

Requirements:

• Bachelor's degree in graphic design or an art-related subject.

• Previous retail experience, have experience as a graphic designer or visual merchandiser or similar role.

• Proficiency in design techniques, tools, and principles. Proficiency in visual software (such as Photoshop, Illustrator)

• A strong eye for visual composition.

• Have knowledge of current visual merchandising trends and best practices can be a plus.

• Must be able to accept critique/feedback

• Ability to analyze reports and survey results

• Sense of urgency, ability to prioritize and multitask, good time-management skills.

• Need to have the ability to work well with different teams

• MS Office proficiency

Benefits:

• 13-month salary

• Performance bonus: 2-3 months salary

• Transportation allowance

• Premium Healthcare

• Full salary social insurance

• Meal at canteen

• 13 days of annual leave

• Many opportunities for development (transfer, promotion)

• Training and learning development