Brand Manager - Ho Chi Minh City

Job summary

This role is responsible for supporting our Marketing team to translate business and marketing objectives into strong product portfolio to meet the needs and preferences of customers and maximize profitability.

Responsibilities

• Analyze sales data and market research to build understanding of competitors' activities, customers' need & preferences, propose interventions, develop strong product portfolio to deliver sales target, increase customer satisfaction and loyalty.
• Develop product roadmap to ensure they align with the overall product strategy and brand positioning.
• Regularly review, consolidate, and analyze performance of individual products and the overall product mix to propose which products to keep, which to replace and which to add to optimize sales and profitability

Qualifications

• 07+ years of experience in multi-unit retail, FMCG industry, with an emphasis on Merchandise & Consumer package products.
• Experience across consumer insights, product marketing, product development, store marketing.
• Proven track record of building strong product portfolio and driving business results
• Product roadmap development and menu management
• Ability to move products from ideation to commercialization
• Strong analytical skills with the ability to interpret data and market research to drive strategic decision-making for Merchandise & Consumer package items
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and presentations for tea & others products
• Ability to build trust and influence broad range of stakeholders – internal, external
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, dynamic environment
• Highly collaborative with the ability to work cross-functionally and build relationships with stakeholders at all levels for Merchandise & Consumer package marketing initiatives

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