Senior Regional Recruitment and Admissions Advisor – Southeast Asia supporting University of Massachusetts Lowell - Hanoi, Hanoi - OneStep Global

Mô tả

Title-

Senior Regional Recruitment and Admissions Advisor – Southeast Asia supporting University of Massachusetts Lowell

Experience-

5-8 years

Education-

Educated to degree level or equivalent, preferably International

Location-

Hanoi, Vietnam

About University:

The University of Massachusetts Lowell is a Research 1 public university committed to excellence in teaching, research and community engagement. UMass Lowell offers affordable, experience-based undergraduate and graduate academic programs taught by internationally recognized faculty who conduct research to expand the horizons of knowledge and sustainable practices. The programs span and interconnect the disciplines of business, education, engineering, fine arts, health, humanities, sciences and social sciences. The university continues to build on its founding tradition of innovation, entrepreneurship and partnerships with industry and the community to address challenges facing the region and the world.

About OneStep Global:

OneStep Global, a market entry firm specialized in the higher education sector. OneStep Global helps global universities, colleges, government organizations to land and expand across Asia, through stake holder management and in country representation. OneStep Global has been working with very prestigious universities and colleges across the world. The solutions vary from market development, market entry and market presence. 

The Role:

The Regional Recruitment and Admissions Advisor- Southeast Asia will represent the US university in Southeast Asia, with a focus on Vietnam and surrounding markets, and will be responsible for developing and implementing strategies to grow international student enrolments.

This role is pivotal in helping the university achieve its ambitious internationalisation and growth objectives. The postholder will be responsible for market planning, student recruitment activities, agent and partner management, and in-country support for prospective students.

The role will also involve working closely with UMass Lowell team including but not limited to admissions, international advisors, and marketing teams to ensure a seamless applicant experience and alignment with institutional policies, US visa and immigration requirements.

This is a front-facing, strategic operational role that requires a results-oriented, self-driven professional who can engage with diverse stakeholders across the region while representing the university's values and brand.

Reporting:

The Regional Recruitment and Admissions Advisor- Southeast Asia will report directly to the CEO of OneStep Global.

Key responsibilities:

Market Development & Strategy

·      Design and implement a Southeast Asia recruitment strategy to deliver against the university's international student enrollment targets.

·      Identify new opportunities in Vietnam, Thailand, Indonesia, Philippines, and other emerging markets, based on data and market intelligence.

·      Work with local stakeholders to strengthen the university's presence and visibility in the region.

Student Recruitment & Engagement

·      Attend recruitment fairs, school visits, and counselling sessions to promote the university's programmes.

·      Provide prospective students and parents with accurate information on academic programmes, scholarships, living in US, and visa processes.

·      Conduct pre-departure briefings and offer-holder engagement events to improve offer-to-acceptance conversion.

Agent & Partner Management

·      Manage and expand the network of approved education agents across Southeast Asia, ensuring they are trained and updated on US education policies and university offerings.

·      Monitor agent performance and ensure ethical and compliant recruitment practices.

·      Maintain strong relationships with schools, counsellors, and alumni to strengthen referral pipelines.

Admissions & Compliance Collaboration

·      Liaise with the admissions team to resolve application queries and ensure timely processing of offers.

·      Follow the changes impacting student recruitment and ensure responsible recruitment practices.

Marketing & Events

·      Collaborate with the marketing team to create region-specific campaigns highlighting the advantages of studying at UMass Lowell and in the US.

·      Support promotional activities including scholarship announcements, webinars, and digital campaigns.

·      Organise and support agent training sessions, alumni events, and academic staff visits to the region.

Data, Reporting & Budget

·      Analyse market data and competitor trends to make evidence-based recommendations.

·      Prepare monthly and quarterly reports on applications, offers, conversions, and market feedback.

·      Manage and monitor regional budgets to ensure maximum ROI.

Team Leadership & Collaboration

·      Work closely with UMass Lowell enrollment team, other in-country representatives, and faculty to ensure alignment with university-wide goals.

​
Requirements:

Education:

• Degree-level education (master's preferred) from a recognised university, ideally with US study or work abroad experience.

Experience:

· years in international student recruitment, preferably for US based or other international higher education institution.

·      Proven experience managing agent networks and achieving student enrolment growth in Vietnam and Southeast Asia.

·      Strong knowledge of US higher education, its guidelines, and global study trends.

Skills & Competencies:

·      Excellent stakeholder management skills, with a focus on building trust and long-term partnerships.

·      Strong presentation and communication skills, including experience delivering student-facing sessions.

·      Familiarity with CRM systems, application pipelines, and data reporting tools.

·      Creative problem-solving abilities and a proactive, entrepreneurial mindset.

·      Ability to work independently, manage competing priorities, and deliver results within tight timelines.

Other Requirements:

·      Willingness to travel extensively (approx. 20 weeks annually) across Southeast Asia.

·      Ability to work evenings/weekends for events as required.

·      Valid passport and right to travel internationally, including visits to US for training or familiarization.

·      Fluency in English (additional knowledge of Vietnamese or regional languages strongly preferred.

Availability and start date

: 

Immediate, however any notice period for the right candidate will be honored

NOTE:

OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation.