Trưởng Phòng Tiếp Thị Và Quan Hệ Công Chúng - Xã Mỹ Thạnh

Job summary

Be responsible for Marketing & Public Relation communication. Be responsible for the Marketing & PR budget. Supports related departments in branding tasks to ensure consistent brand image.

Responsibilities

• Devises, develops and regularly maintains marketing strategies, short- and long-term marketing goals, plans, tactics and programs based on the budget, potential of market, target customers, consumer needs, competitors, resources and abilities
• Provides strategic thinking, leadership and good business judgment in all aspects of marketing for brand including copy, media, promotion, research, marketing materials, etc.
• Monitors and evaluates brand performance to recommend and execute appropriate ways to improve brand equity and brand awareness.
• Oversee and develop all media and corporate communications (external and internal) strategies/calendar and action plans to enhance company reputation.
• Build and strengthen the networks of traditional and social media.

Qualifications

• University Degree with Marketing or Journalism, communications/ media relations or equivalent.
• 5+ years of Marketing & PR related area
• Excellent knowledge of marketing areas such as Branding, Research, ATL, BTL, TTL etc.
• Proven track record in marketing strategies implementation, planning and running successful campaigns and building of the company and product brand.
• Outstanding copywriter with analytical and report writing skills, producing content rich communication.
• Experience in handling social media and media crisis.
• Proven ability to drive traffic and conversions through various projects/channels
• Strong research and benchmarking skills- ability to use big data and analytics to optimize marketing, advertising and communication strategies.
• Customer-value/ Customer first and problem solving oriented.
• Excellent cooperation, negotiation, presentation and decision-making skills to acquire accurate information and convey this back to the business.
• Initiative/ innovative/ flexible/ proactive, passion to growth, attention to detail oriented.

Mô tả công việc