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  • National Sales Director - Ho Chi Minh City - FGS Brands

    FGS Brands
    FGS Brands Ho Chi Minh City

    2 tháng trước

    Mô tả

    Reports to: CEO

    Department: Sales & Business Development

    Location: Ho Chi Minh City, Vietnam

    The Sales Director will lead FGS's commercial operations in Vietnam across its multi-brand portfolio from the USA — including Cosmo (small home & kitchen appliances) and RCA (kitchen appliances).

    This role is responsible for shaping and executing an integrated B2B2C sales strategy, expanding both offline retail presence and online e-commerce growth, and building long-term partnerships to establish FGS as a trusted home appliance group in Vietnam.

    Key Responsibilities
    1. Strategic Sales Leadership

    • Develop and implement national sales strategy for both online (Shopee, TikTok, Lazada, etc.) and offline (retailers, distributors, modern trade) channels.
    • Set annual sales targets, margin goals, and market share objectives for each brand (Cosmo, RCA).
    • Manage and expand strategic retail partnerships
    • Drive B2B2C strategy, ensuring coordination between brand marketing, trade marketing, and sales execution.

    2. Offline (B2B + Retail) Channel Development

    • Build and manage distributor networks, monitor stock levels, and ensure market coverage.
    • Negotiate trade terms, display space, and in-store activation with retail partners
    • Drive sell-in and sell-out growth through trade marketing and in-store visibility programs.

    3. Online Business & E-commerce Operations:

    • Oversee e-commerce operations team, ensuring product listings, campaign management, and store optimization on Shopee, TikTok Shop, Lazada, Tiki, etc.
    • Approve and monitor promotion calendars, platform campaigns, and traffic-driving initiatives.
    • Coordinate with platform Key Account Managers (KAMs) for joint business plans and co-marketing activities.
    • Analyze sales data, conversion rates, and performance metrics to optimize ROI.
    • Build and lead livestream strategy for Shopee Live, TikTok Live, and other platforms.
    • Manage in-house and external hosts/KOLs, ensuring content quality, brand tone, and conversion optimization.
    • Plan monthly livestream calendars, scripts, and product storytelling with the marketing team.
    • Track livestream performance (engagement rate, audience growth, conversion, sales per session).
    • Supervise Customer Service (CS) & community team to deliver best-in-class support.
    • Ensure consistent after-sales experience, handling warranty, inquiries, and feedback management.
    • Improve response time, satisfaction score, and review ratings across online stores.
    • Collaborate with service centers to enhance warranty and return process efficiency.

    4. Team Management

    • Lead, mentor, and grow a cross-functional sales team covering both online and offline operations.
    • Collaborate with marketing, finance, and product teams to ensure pricing, promotion, and communication alignment.
    • Conduct monthly performance reviews, analyze business reports, and present key insights to management.

    5. Business Growth & Partnerships

    • Identify strategic partnerships for co-marketing, distribution, or category expansion.
    • Work closely with global and regional teams to align product launches and brand direction.
    • Lead high-level negotiations with retailers, distributors, and online platform partners.

    6. Market Insights & Performance Management

    • Continuously monitor market trends, consumer behavior, and competitor activities.
    • Provide regular business analysis, sales forecasting, and channel performance reports.
    • Recommend product or pricing adjustments to maintain competitiveness.

    7. P&L & Budget Accountability

    • Own the Vietnam sales P&L across all brands.
    • Manage trade spending, promotional investments, and pricing integrity.
    • Ensure profitability and sustainable channel growth.

    Qualifications & Requirements
    :

    • Bachelor's degree in Business, Marketing, or related field (MBA preferred).
    • Minimum 5–10 years of experience in sales leadership within consumer electronics, home appliances, or FMCG.
    • Proven success in managing e-commerce sales channels and livestream commerce.
    • Strong experience working with Vietnam's key retailers and e-commerce platforms.
    • Excellent leadership, negotiation, and analytical skills.
    • Fluent in English and Vietnamese.

    Performance KPIs

    • Sales growth (monthly, quarterly, annual)
    • Online GMV (Shopee, TikTok, Lazada)
    • Conversion rate & ROI of online campaigns
    • Retail sales volume and market coverage
    • Customer satisfaction (rating, review ratio)
    • Livestream performance (views, engagement, conversion)
    • Team productivity and turnover

    Compensation & Benefits

    • Competitive base salary + performance-based incentive.
    • Comprehensive health insurance and travel allowance.
    • Annual bonus based on total business performance.
    • Training and development programs
    • Flexible working time: remote / hybrid
    • Career growth in an international brand ecosystem (FGS Global Network).

    About FGS Brands

    FGS is a global consumer appliance group managing multiple international brands including Cosmo and RCA - from USA, focusing on innovation, reliability, and lifestyle-driven solutions.

    Our mission is to bring global quality and technology to local markets through strong retail partnerships and customer-focused product design.


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