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- Develop and implement national sales strategy for both online (Shopee, TikTok, Lazada, etc.) and offline (retailers, distributors, modern trade) channels.
- Set annual sales targets, margin goals, and market share objectives for each brand (Cosmo, RCA).
- Manage and expand strategic retail partnerships
- Drive B2B2C strategy, ensuring coordination between brand marketing, trade marketing, and sales execution.
- Build and manage distributor networks, monitor stock levels, and ensure market coverage.
- Negotiate trade terms, display space, and in-store activation with retail partners
- Drive sell-in and sell-out growth through trade marketing and in-store visibility programs.
- Oversee e-commerce operations team, ensuring product listings, campaign management, and store optimization on Shopee, TikTok Shop, Lazada, Tiki, etc.
- Approve and monitor promotion calendars, platform campaigns, and traffic-driving initiatives.
- Coordinate with platform Key Account Managers (KAMs) for joint business plans and co-marketing activities.
- Analyze sales data, conversion rates, and performance metrics to optimize ROI.
- Build and lead livestream strategy for Shopee Live, TikTok Live, and other platforms.
- Manage in-house and external hosts/KOLs, ensuring content quality, brand tone, and conversion optimization.
- Plan monthly livestream calendars, scripts, and product storytelling with the marketing team.
- Track livestream performance (engagement rate, audience growth, conversion, sales per session).
- Supervise Customer Service (CS) & community team to deliver best-in-class support.
- Ensure consistent after-sales experience, handling warranty, inquiries, and feedback management.
- Improve response time, satisfaction score, and review ratings across online stores.
- Collaborate with service centers to enhance warranty and return process efficiency.
- Lead, mentor, and grow a cross-functional sales team covering both online and offline operations.
- Collaborate with marketing, finance, and product teams to ensure pricing, promotion, and communication alignment.
- Conduct monthly performance reviews, analyze business reports, and present key insights to management.
- Identify strategic partnerships for co-marketing, distribution, or category expansion.
- Work closely with global and regional teams to align product launches and brand direction.
- Lead high-level negotiations with retailers, distributors, and online platform partners.
- Continuously monitor market trends, consumer behavior, and competitor activities.
- Provide regular business analysis, sales forecasting, and channel performance reports.
- Recommend product or pricing adjustments to maintain competitiveness.
- Own the Vietnam sales P&L across all brands.
- Manage trade spending, promotional investments, and pricing integrity.
- Ensure profitability and sustainable channel growth.
- Bachelor's degree in Business, Marketing, or related field (MBA preferred).
- Minimum 5–10 years of experience in sales leadership within consumer electronics, home appliances, or FMCG.
- Proven success in managing e-commerce sales channels and livestream commerce.
- Strong experience working with Vietnam's key retailers and e-commerce platforms.
- Excellent leadership, negotiation, and analytical skills.
- Fluent in English and Vietnamese.
- Sales growth (monthly, quarterly, annual)
- Online GMV (Shopee, TikTok, Lazada)
- Conversion rate & ROI of online campaigns
- Retail sales volume and market coverage
- Customer satisfaction (rating, review ratio)
- Livestream performance (views, engagement, conversion)
- Team productivity and turnover
- Competitive base salary + performance-based incentive.
- Comprehensive health insurance and travel allowance.
- Annual bonus based on total business performance.
- Training and development programs
- Flexible working time: remote / hybrid
- Career growth in an international brand ecosystem (FGS Global Network).
National Sales Director - Ho Chi Minh City - FGS Brands

2 tháng trước
Mô tả
Reports to: CEO
Department: Sales & Business Development
Location: Ho Chi Minh City, Vietnam
The Sales Director will lead FGS's commercial operations in Vietnam across its multi-brand portfolio from the USA — including Cosmo (small home & kitchen appliances) and RCA (kitchen appliances).
This role is responsible for shaping and executing an integrated B2B2C sales strategy, expanding both offline retail presence and online e-commerce growth, and building long-term partnerships to establish FGS as a trusted home appliance group in Vietnam.
Key Responsibilities
1. Strategic Sales Leadership
2. Offline (B2B + Retail) Channel Development
3. Online Business & E-commerce Operations:
4. Team Management
5. Business Growth & Partnerships
6. Market Insights & Performance Management
7. P&L & Budget Accountability
Qualifications & Requirements
:
Performance KPIs
Compensation & Benefits
About FGS Brands
FGS is a global consumer appliance group managing multiple international brands including Cosmo and RCA - from USA, focusing on innovation, reliability, and lifestyle-driven solutions.
Our mission is to bring global quality and technology to local markets through strong retail partnerships and customer-focused product design.
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