Planning Manager - Ho Chi Minh City, Ho Chi Minh City
Chỉ dành cho thành viên đã đăng ký Ho Chi Minh City, Ho Chi Minh City, Việt Nam
1 tháng trước
Job summary
The OOH Planning Manager plays a key role in developing and executing effective out-of-home media strategies that align with clients' brand and communication objectives.
Responsibilities
- Deeply understand clients' business, brand positioning, and communication goals to translate them into effective OOH and integrated media plans.
- Develop and execute media recommendations that are strategically sound, insight-led, and supported by clear rationale.
- Collaborate closely with internal teams including TV Buying, Digital, Data, and Strategy to ensure consistency and innovation across all stages - from briefing, proposal development, planning, implementation, to reporting and post-campaign evaluation.
- Maintain an up-to-date understanding of the media landscape, with a focus on OOH trends, formats, technologies, and market dynamics.
- Build and nurture strong client relationships through proactive communication, responsiveness, and strategic partnership.
- Continuously seek opportunities to innovate and optimize media investment for greater campaign effectiveness and efficiency.
Mô tả công việc
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