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  • Product & Marketing Manager - Ho Chi Minh City - Alfred Kärcher SE & Co. KG

    Alfred Kärcher SE & Co. KG
    Alfred Kärcher SE & Co. KG Ho Chi Minh City

    1 tháng trước

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    Mô tả

    A. WHAT WILL YOU DO WHILE YOU WOW:
    JOB OBJECTIVE:

    •    Be responsible for comprehensive management of Product and Marketing activities for the Karcher brand in Vietnam, including product development, developing Marketing strategies (with a focus on digital), and implementing sales support activities (Trade Marketing) to drive revenue growth, market share, and brand awareness across both B2B and B2C channels.

    •    Act as a bridge between regional product management and Karcher Vietnam.

    •    Ensure that roadmaps are implemented according to the needs of Karcher Vietnam and are aligned with regional and global strategies.

    •    Drive and promote sales and product training initiatives.
    KEY RESPONSIBILITIES:
    1. Product Management

    •    Manage the product portfolio: plan the product lifecycle, propose new product imports, and phase out ineffective products.

    •    Analyze the market, competitors, customer needs, and trends to propose suitable product strategies for each segment (B2B & B2C).

    •    Work with the regional team or suppliers to select products that are suitable for the Vietnamese market.

    •    Collaborate with Sales and Training teams to provide product documentation and training for the sales force, dealers, or partners.

    •    Develop unique positioning, USP, and differentiated communication messages for each product line.

    •    Work with relevant departments to propose pricing strategies.

    •    Pricing: Ensure competitive local pricing that aligns with regional guidelines.

    •    Distribution: Ensure that products are introduced to the most promising partners and sales channels.

    •    Provide comprehensive analytical capabilities to generate reports and offer insights on sales, services, marketing, and e-commerce performance.

    2. Digital Marketing (Key Focus)

    •    Plan and execute digital marketing campaigns tailored to each product line and segment (B2B/B2C).

    •    Manage digital communication channels: Website, SEO/SEM, Social Media (Facebook, YouTube, TikTok, LinkedIn...), Google Ads, Remarketing, etc.

    •    Collaborate with agencies/digital teams to develop content, optimize ads, and track campaign effectiveness.

    •    Manage the digital marketing budget and report ROI for each channel.

    •    Propose and implement CRM, automation, and email marketing strategies (especially for B2B customers).

    •    Analyze user behavior data and measure digital activity performance to recommend improvements.

    3. Trade Marketing

    •    Support the development and implementation of promotional programs, POSM, and activations at retail outlets or showrooms.

    •    Collaborate with the Sales team to plan displays, promotions, and sales support activities for each distribution channel (Modern Trade, GT, dealers).

    •    Support product training and organize mini-workshops or customer events for B2B clients.

    •    Monitor and evaluate the effectiveness of trade marketing programs.

    4. Brand Management & Marketing Strategy

    •    Work with the regional/global marketing team to ensure the Karcher brand strategy is implemented in line with guidelines.

    •    Oversee the use of visuals, content, and branding guidelines in the Vietnamese market.

    •    Develop strategic marketing ideas that are locally relevant and aligned with regional cooperation.

    •    Take responsibility for marketing budgets (planning and spending control).

    •    Train and manage team members effectively.

    B. IT WOULD BE WOW IF YOU WOULD BRING THIS IN:

    •    Passionate about cleaning products, with solid expertise in product management and a thorough understanding of all aspects of marketing communications.

    •    Bachelor's degree in Business Administration, Marketing, Communications, or a related field.

    •    At least 5 years of experience in Product Management & Marketing, preferably with management experience and a background in consumer goods/tools/equipment or industrial products.

    •    Strong experience in Digital Marketing, especially performance marketing.

    •    Understanding of B2C consumer behavior and B2B purchasing processes.

    •    Proficient in data analysis and budget management.

    •    Excellent teamwork, communication, presentation, and negotiation skills.

    •    Proficient in English (mandatory).

    •    Prefer candidates with experience working in multinational environments.

    C. OUR KÄRCHER WOW PACKAGE:

    •    Competitive salary.

    •    Full insurance coverage as per legal regulations.

    •    Opportunity to work in a professional, dynamic environment with career advancement potential.

    •    Continuous training to enhance skills and product knowledge.

    •    Other welfare policies as regulated by the company.


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