Các công việc hiện tại liên quan đến Product & Marketing Manager - Ho Chi Minh City - Alfred Kärcher SE & Co. KG
-
Acquisition Marketing Manager
4 ngày trước
TMGM Ho Chi Minh City Toàn thời gian $80,000 - $120,000 mỗi nămAbout TMGM · TMGM is a leading global financial services provider, specializing in Contracts for Difference (CFD) trading and offering innovative trading solutions across various asset classes, including equities, forex, and commodities. We are committed to delivering exceptional ...
-
Regional Marketing Manager
2 tuần trước
Zeal Group Ho Chi Minh City Toàn thời gianAbout Zeal Group · Zeal Group is an award-winning FinTech organisation offering a variety of products. Established in 2017, we have rapidly expanded to a team of over 700 employees globally · Our headquarters are in London and have offices spanning Europe, Asia, North and South ...
-
Partnership Marketing Manager
1 tuần trước
Katalon, Inc. Ho Chi Minh City Toàn thời gianFounded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently. · Since it ...
-
Assistant Marketing and Communications Manager
5 ngày trước
AccorHotel Ho Chi Minh City Toàn thời gian· Company Description · The Hotel · Embark on a journey back in time to Vietnam in 1930s with Hôtel des Arts boutique lifestyle hotel in Saigon. Combining the classical charm of French Indochina with a sense of timeless chic that only the MGallery Collection can provide, the hot ...
-
Manager, Route to Market Customer Success
1 giờ trước
NielsenIQ Ho Chi Minh City Toàn thời gian ₫800.000 - ₫1.200.000 mỗi năm· Job Description · About the role · Route To Market (RTM) solutions are sophisticated research domains which brings huge utility to clients when placed with right understanding of product and client business. · APAC is a developing market and NielsenIQ is looking for penetratin ...
- Mondelēz International Ho Chi Minh City Toàn thời gian
Job Description · Are You Ready to Make It Happen at Mondelēz International? · Join our Mission to Lead the Future of Snacking. Make It With Pride. · You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You und ...
-
Senior Product Manager
2 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · JOB PURPOSE: · To lead the strategic marketing planning and execution for the PCV portfolio, ensuring strong brand positioning, effective communication, and successful new product launches. This role will drive market growth, optimize product lifecycle managemen ...
-
Marketing Analytics
3 tuần trước
Liberty Insurance Pte Ltd Ho Chi Minh City Toàn thời gianJOB SUMMARY · We are seeking a dynamic and results-driven Marketing Analytics & Performance Manager to lead our digital marketing efforts. This role requires strong analytical skills, expertise in performance marketing channels, and a proven ability to manage campaigns that drive ...
-
Brand Manager
3 tuần trước
Mondelēz International Ho Chi Minh City Toàn thời gianJob Description · Are You Ready to Make It Happen at Mondelēz International? · Join our Mission to Lead the Future of Snacking. Make It With Pride. · Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision ...
-
PCV Marketing Lead
2 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · PRIMARY ACTIVITIES: · Strategic Brand and Portfolio Management · Develop and Execute PCV Brand Strategy: Lead the development and execution of a comprehensive brand strategy for the PCV portfolio, ensuring alignment with corporate goals and evolving market needs ...
-
Senior Business Development
1 tuần trước
Syngenta Group Ho Chi Minh City Toàn thời gian· Company Description · As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection (CP) keeps plants ...
-
Marketing Team Lead
1 tuần trước
CodeLink Ho Chi Minh CityAbout the Role · We are seeking a highly organized and dynamic Marketing Team Lead to oversee the day-to-day execution of our marketing efforts. · This role will manage the end-to-end marketing process, from turning strategies into actionable plans to coordinating execution and e ...
-
Product Manager, Aesthetics
2 tuần trước
Johnson & Johnson Innovative Medicine Ho Chi Minh City Toàn thời gianAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in ...
- MSD Ho Chi Minh City Toàn thời gian
Job Description · Job Summary · We are seeking a visionary and results-driven Associate Director, Vaccines Project Management Officer to spearhead the strategic direction and execution of our vaccines business. This role will be pivotal in shaping long-term business strategies, d ...
-
Oncology Product Manager
2 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · POSITION OVERVIEW: · To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for a particular product or group of products are met. · Accountable for top accounts in main cities · PRIMARY ACTIVITIES: · Primary Respon ...
-
Senior Product Manager
3 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · POSITION OVERVIEW: · To develop marketing strategies and lead implementation of tactical plans to ensure marketing and sales objectives for vaccine products are met. · PRIMARY ACTIVITIES · Marketing: · Support Marketing Manager to develop short- and long-term po ...
-
Product Manager
1 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · PRIMARY ACTIVITIES: · Strategic management: · Design and implement comprehensive digital engagement strategies to enhance HCP interaction and education. · Analyse market trends and HCP needs to inform digital content and engagement tactics. · Communication manag ...
- Nestle Operational Services Worldwide SA Ho Chi Minh City Toàn thời gian
POSITION SUMMARY: · Leading and executing the brand's marketing-related planning and on-ground activities to achieve short- and long-term business target objectives for the assigned categories/products. · Responsible for executing the aligned plans to deliver penetration, market ...
-
Vaccines Social Manager
2 tuần trước
MSD Ho Chi Minh City Toàn thời gianJob Description · POSITION OVERVIEW: · We are seeking a dynamic and creative Social Manager to join our team. This role will focus on developing and executing influencer strategies, social seeding initiatives, and fostering community development across our social media platforms. ...
-
Senior Product Manager
4 ngày trước
Johnson & Johnson Innovative Medicine Ho Chi Minh City Toàn thời gian $80,000 - $120,000 mỗi nămAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in ...
-
Trade Manager
4 tuần trước
ZIM Ho Chi Minh City Toàn thời gian· The Trade Manager is responsible for shaping and executing ZIM's commercial strategy in the assigned trade lane. This role leads efforts to optimize revenue, capacity utilization, and market positioning by integrating market intelligence, cross-functional collaboration, and st ...
Product & Marketing Manager - Ho Chi Minh City - Alfred Kärcher SE & Co. KG

1 tháng trước

Mô tả
A. WHAT WILL YOU DO WHILE YOU WOW:
JOB OBJECTIVE:
• Be responsible for comprehensive management of Product and Marketing activities for the Karcher brand in Vietnam, including product development, developing Marketing strategies (with a focus on digital), and implementing sales support activities (Trade Marketing) to drive revenue growth, market share, and brand awareness across both B2B and B2C channels.
• Act as a bridge between regional product management and Karcher Vietnam.
• Ensure that roadmaps are implemented according to the needs of Karcher Vietnam and are aligned with regional and global strategies.
• Drive and promote sales and product training initiatives.
KEY RESPONSIBILITIES:
1. Product Management
• Manage the product portfolio: plan the product lifecycle, propose new product imports, and phase out ineffective products.
• Analyze the market, competitors, customer needs, and trends to propose suitable product strategies for each segment (B2B & B2C).
• Work with the regional team or suppliers to select products that are suitable for the Vietnamese market.
• Collaborate with Sales and Training teams to provide product documentation and training for the sales force, dealers, or partners.
• Develop unique positioning, USP, and differentiated communication messages for each product line.
• Work with relevant departments to propose pricing strategies.
• Pricing: Ensure competitive local pricing that aligns with regional guidelines.
• Distribution: Ensure that products are introduced to the most promising partners and sales channels.
• Provide comprehensive analytical capabilities to generate reports and offer insights on sales, services, marketing, and e-commerce performance.
2. Digital Marketing (Key Focus)
• Plan and execute digital marketing campaigns tailored to each product line and segment (B2B/B2C).
• Manage digital communication channels: Website, SEO/SEM, Social Media (Facebook, YouTube, TikTok, LinkedIn...), Google Ads, Remarketing, etc.
• Collaborate with agencies/digital teams to develop content, optimize ads, and track campaign effectiveness.
• Manage the digital marketing budget and report ROI for each channel.
• Propose and implement CRM, automation, and email marketing strategies (especially for B2B customers).
• Analyze user behavior data and measure digital activity performance to recommend improvements.
3. Trade Marketing
• Support the development and implementation of promotional programs, POSM, and activations at retail outlets or showrooms.
• Collaborate with the Sales team to plan displays, promotions, and sales support activities for each distribution channel (Modern Trade, GT, dealers).
• Support product training and organize mini-workshops or customer events for B2B clients.
• Monitor and evaluate the effectiveness of trade marketing programs.
4. Brand Management & Marketing Strategy
• Work with the regional/global marketing team to ensure the Karcher brand strategy is implemented in line with guidelines.
• Oversee the use of visuals, content, and branding guidelines in the Vietnamese market.
• Develop strategic marketing ideas that are locally relevant and aligned with regional cooperation.
• Take responsibility for marketing budgets (planning and spending control).
• Train and manage team members effectively.
B. IT WOULD BE WOW IF YOU WOULD BRING THIS IN:
• Passionate about cleaning products, with solid expertise in product management and a thorough understanding of all aspects of marketing communications.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• At least 5 years of experience in Product Management & Marketing, preferably with management experience and a background in consumer goods/tools/equipment or industrial products.
• Strong experience in Digital Marketing, especially performance marketing.
• Understanding of B2C consumer behavior and B2B purchasing processes.
• Proficient in data analysis and budget management.
• Excellent teamwork, communication, presentation, and negotiation skills.
• Proficient in English (mandatory).
• Prefer candidates with experience working in multinational environments.
C. OUR KÄRCHER WOW PACKAGE:
• Competitive salary.
• Full insurance coverage as per legal regulations.
• Opportunity to work in a professional, dynamic environment with career advancement potential.
• Continuous training to enhance skills and product knowledge.
• Other welfare policies as regulated by the company.
-
Acquisition Marketing Manager
Toàn thời gian TMGM- Ho Chi Minh City
-
Regional Marketing Manager
Toàn thời gian Zeal Group- Ho Chi Minh City
-
Partnership Marketing Manager
Toàn thời gian Katalon, Inc.- Ho Chi Minh City
-
Assistant Marketing and Communications Manager
Toàn thời gian AccorHotel- Ho Chi Minh City
-
Manager, Route to Market Customer Success
Toàn thời gian NielsenIQ- Ho Chi Minh City
-
Trade Marketing Manager, Category Planning MT Channel
Toàn thời gian Mondelēz International- Ho Chi Minh City
-
Senior Product Manager
Toàn thời gian MSD- Ho Chi Minh City
-
Marketing Analytics
Toàn thời gian Liberty Insurance Pte Ltd- Ho Chi Minh City
-
Brand Manager
Toàn thời gian Mondelēz International- Ho Chi Minh City
-
PCV Marketing Lead
Toàn thời gian MSD- Ho Chi Minh City
-
Senior Business Development
Toàn thời gian Syngenta Group- Ho Chi Minh City
-
Marketing Team Lead
CodeLink- Ho Chi Minh City
-
Product Manager, Aesthetics
Toàn thời gian Johnson & Johnson Innovative Medicine- Ho Chi Minh City
-
Associate Director, Vaccines Project Management Officer
Toàn thời gian MSD- Ho Chi Minh City
-
Oncology Product Manager
Toàn thời gian MSD- Ho Chi Minh City
-
Senior Product Manager
Toàn thời gian MSD- Ho Chi Minh City
-
Product Manager
Toàn thời gian MSD- Ho Chi Minh City
-
Brand Business Development Manager Brand Business Development Manager
Toàn thời gian Nestle Operational Services Worldwide SA- Ho Chi Minh City
-
Vaccines Social Manager
Toàn thời gian MSD- Ho Chi Minh City
-
Senior Product Manager
Toàn thời gian Johnson & Johnson Innovative Medicine- Ho Chi Minh City
-
Trade Manager
Toàn thời gian ZIM- Ho Chi Minh City