marketing director - Hanoi

Chỉ dành cho thành viên đã đăng ký Hanoi, Việt Nam

22 giờ trước

₫900.000.000 - ₫1.700.000.000 (VND) mỗi năm *

* Khoảng lương này là ước tính được thực hiện bởi beBee

MARKETING DIRECTOR (RETAIL) · (Commercial & Retail Real Estate) · Position Purpose · The Marketing Director (Retail) is responsible for developing and executing integrated marketing strategies for commercial and retail real estate projects (shopping malls, retail complexes), with ...

Mô tả công việc

MARKETING DIRECTOR (RETAIL)

(Commercial & Retail Real Estate)

Position Purpose

The Marketing Director (Retail) is responsible for developing and executing integrated marketing strategies for commercial and retail real estate projects (shopping malls, retail complexes), with a strong focus on footfall growth, tenant performance, brand value, and leasing support.

Key Responsibilities

1. Marketing Strategy & Brand Management

Develop and implement mid- and long-term marketing strategies aligned with overall business objectives.
Define, maintain, and enhance the brand positioning of retail projects, ensuring a strong, customer-centric identity.
Develop annual and quarterly marketing plans, including budgeting, KPI setting, and performance tracking.

2. Footfall-Driven & Tenant Marketing

Lead marketing initiatives aimed at increasing foot traffic, dwell time, and repeat visits.
Work closely with the Leasing team to support tenant acquisition and retention.
Design and execute tenant co-marketing programs, seasonal campaigns, and in-mall activations.
Provide strategic marketing guidance to tenants to enhance sales performance and brand visibility.

3. CRM, Loyalty & Data-Driven Retail

Build and manage CRM and Loyalty programs to capture customer data and insights.
Leverage data analytics to drive personalized marketing, customer engagement, and campaign optimization.
Monitor and analyze key metrics such as footfall, conversion rate, customer retention, and marketing ROI.

4. Omnichannel / Phygital Marketing

Lead omnichannel and phygital marketing strategies, integrating online and offline customer touchpoints.
Oversee digital marketing channels including Social Media, Website, Email Marketing, SEO/SEM, and Paid Media.
Optimize digital campaigns to drive brand awareness, engagement, and mall visitation.

5. Events, PR & Communications

Conceptualize and manage mall-wide events and promotional activities to attract diverse audiences.
Oversee event execution from ideation to implementation, ensuring alignment with brand standards and budgets.
Develop and manage relationships with media, PR agencies, and influencers.
Act as the brand spokesperson at events, conferences, and media engagements when required.

6. Budget & Team Management

Manage the marketing budget, ensuring effective and efficient allocation of resources.
Track and report on the ROI of marketing initiatives and adjust strategies accordingly.
Lead, mentor, and develop the marketing team, fostering a high-performance and innovative culture.
Recruit, train, and develop marketing talent to support business growth.

Qualifications

Bachelors degree in Marketing, Business, or a related field (Masters degree preferred).
Minimum 15 years of marketing experience, preferably in Retail, Commercial Real Estate, or Shopping Mall development.
At least 3–5 years in a senior leadership role.
Proven track record in footfall-driven marketing, tenant marketing, and retail campaign execution.
Strong knowledge of CRM, Loyalty programs, data analytics, and digital marketing.
Solid understanding of omnichannel / phygital retail concepts.
Excellent leadership, communication, and project management skills.
Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Compensation & Benefits

Salary: Negotiable, based on experience and qualifications.
Bonus and benefits in accordance with company policy and applicable labor regulations.