Assistant Brand Manager - Ho Chi Minh City, Việt Nam - Heineken

Heineken

Công ty đã được xác minh

Ho Chi Minh City, Việt Nam

3 tuần trước

Được đăng bởi:

Đức Nguyễn

Nhà tuyển dụng tài năng cho beBee

Analysis consumer trends, market trends to define white space/business opportunity to develop idea/concept for innovation

Support/collaborate with LM to develop, refine the winning mix for innovation
Well collaborate with stake holders (global & local) to design full mix for innovation
Developing, planning the route to market with Sales & Trade team based on aligned strategy
Following up/implementing launch activities for innovation, ensure all activities are in line with plan and guidelines.
Frequently monitoring trends from consumers & market point of view, timely fuel new insight, trends to the team, having conceptualized outcome from analysis that pave the foundation for planning innovation roadmap or new idea concept.
Following up and evaluating launch result, ensuring the mix is well deployed as planning, timely highlight to the team if there is offroad deployment

*Requirement

University degree in Business Administration/ Economics/ Marketing
23 year working experience in Marketing (primary), especially FMCG model, or any functions relating to Commercial & Analysis (CMI, Trade Intelligent & Planning, etc ).
Analytical thinking, strategic thinking, ability to ready between the lines, crafting insight and connecting dots for conceptualized finding
Good at presentation & communication skill
Well communicated in English for both verbal & written