Về Đức Khuê Trần:
commercial expert who has 12 years experiences of Sales, Shopper Marketing & RTM
Kinh nghiệm
PepsiCo Foods Vietnam Channel & Category Development Head Jan21 – Current
- To construct the sustainable yet effective approach to accelerate distribution, market-share & sales performance through three main drivers: Net Revenue Management (pricing strategy & pack price architecture; trade spend strategy); New Channel Development and Excellence of Execution (Visibility & Distribution)
- Customize category & channel strategy (by customer & consumer insights) for new business model(s) to ensure the balance between topline and bottom-line as well as the viable profits for stakeholders
- Consult & Guide Sales Directors to ensure excellence of in-market engagement; thrive to be (and to keep) the “Best-in-class” of Visibility & Distribution in Vietnam Snack market
- Oversee channel’s performance & CTS; safeguard healthy productivity (better %GM, annually) by channel
- To pioneer in Trade Operation automation systems (from analysis, setup & deployment, evaluation to audit / compliance)
- Be responsible to succeed new products, categories, & concepts to accelerate sales (revenue & volume), distribution and profit; co-work with Marketing Department in launching consumer promotion activities
- Develop & deploy all schematic shopper & customer promotions that enable frontline winning shoppers against competitors; ensure the Price-Index (for customers & consumers through all available channel) to be competitive yet profitable
PepsiCo Foods Vietnam Trade Marketing Manager Jan20 – Dec20
The strategic tactician for planning and leading of implementation of Trade Marketing activities nationwide, including necessary activity for category development & developing channel vision to ensure effectiveness of customer focused programs and smooth integration between Commercial & backend agendas:
- Channel Strategy and Budget Management
- Public initiatives – Category development
- Establish effectiveness in term of market execution
Mars Incorporated Customer Marketing Manager 2018 – 2020
The responsibility is to drive business objectives of Traditional Trade channel through managing the nationwide sales force by planning, implementing, tracking & measuring efficiency of channel strategy & return-on-investment
- Leading the channel strategy to fulfill the commercial achievement (60% VNMU vol contribution)
- Drive performance in nationwide in short-term & long-term profitably
- Conceptualize & ensure excellent execution of Trade Marketing toolboxes to deliver brand & product knowledge
Support nationwide sales force & MARS Indochina on demand planning & RTM operation
Giáo dục
Foreign Trade University Bachelor of Economics
September 2007 – June 2011
Các chuyên gia từ cùng ngành Marketing/Quảng cáo/Quan hệ công chúng với Đức Khuê Trần
Các chuyên gia từ các lĩnh vực khác nhau gần Ho Chi Minh City, Hồ Chí Minh
Những người dùng khác được gọi là Đức Khuê
Việc làm gần Ho Chi Minh City, Hồ Chí Minh
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