Nhân Trương

As someone who has been involved in

Marketing for a long time, especially in Digital.

So I have a keen sense of data processing and

analysis. Not only understanding Online

advertising activities, but I have also worked

in other areas such as Trade Marketing,

Offline advertising. From there, I understand

the combination of Marketing with other

business channels such as MT, GT to apply

Marketing to promote increased development

for the Enterprise.

Senior Digital Marketing Specialist

Tài Ký Food Powder Joint Stock Company (FMCG) | 04/2024

- 03/2025

- Coordinate with the Marketing team of Tai Ky and Alatre to carry out

activities on Brand Marketing, Build Brand Guideline, Content Strategy and

complete the packaging of the Company's Products.

- Coordinate with the Marketing team to develop a plan to develop the

Alatre brand with main products from Tai Ky Powder and Bickford Water.

- Plan to build and develop the Company's available Online sales channels:

Shopee, Facebook, Tiktok, Website...

- Plan to deploy and develop the Company's new Online business activities:

Livestream, expand the International market,...

- Apply AI to the Company's activities to optimize work efficiency.

- Flexibly handle the Company's business activities when they arise:

Clearing inventory near the Expiry date, launching new product lines,...

- Combine with the Company's Offline channels: Trade Marketing, General

Trade, Modern Trade to develop the Company's business.

- Secure the Company's Online Assets: Shopee Channel, Business

Manager,...

# Achievement acquired :

Company revenue each month always reaches 90% KPI or more, total

ROAS fluctuates from 10.0 or more.

Coordinate with the Company's Board of Directors to adjust the annual

business plan and KPI based on the Company's AOP, to suit the

Company's current development level and business resources. As a

result, revenue grew and was close to the Company's AOP KPI.

Products that had to be cleared due to Out Date decreased by 50%

compared to before, and at the same time, it was also possible to

identify which products were key to promote efficiency in the market.

Gia Định High School : 2010 - 2012

Sư Phạm Kỹ Thuật TP.HCM University :

2012 - 2017