Tran Nguyen

I am an energetic, ambitious person that has developed a professional and responsible approach to whatever assignment or situation is assigned to me. With many years of experience and expertise in diverse fields, I am skilled at collaborating with others to accomplish specific goals on time and with efficiency

• Define user characteristics, key needs and leveraging data mining techniques to understand user behavior patterns comprehensively
• Lead initiatives & execution for comprehensive user growth campaigns, integrate in-app and out-app communication plans that successfully increased user acquisition and retention
• Collaborate closely with Data Analysis and Product teams to optimize user funnel and segmentation strategies, resulting in increase in user engagement and matrices to drive growth effectively
• Monitor and analyze key performance indicators (KPIs) related to growth initiatives
• Implement and evaluate Product Marketing A/B tests and experiments to optimize conversion rates and improve the user experience throughout the user journey

Achievement

• Core team of 2022 Mega and 2023 Master Mega Lac Xi campaign: uplift user engagement by over 60% and attract over 150 merchants/ brands co-branding.
• Rise performance of monthly active user (MAU) of category with 1.5x uplift and achieve from 90-110% of MAU KPI each year
• Trigger 4x uplift users to register membership mini-app and increase 10% in user retention rate
• Increase 70-90% in Revenue of Electronics & Supermarket compared to 2022

Bachelor of Professional Communication - RMIT University