Viet Nguyen

6 years experience in Salesforce Marketing Cloud and highly motivated professional with excellent Salesforce cloud integration experience and managing high-level automation and migration projects. Extensive knowledge of Email platforms, integrations, and developing effective new strategies to maximize the reach and impact of online campaigns. Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder. Strong knowledge of software development and SOAP, REST and FUEL SDK methods. I am experienced in leveraging Marketing tools to build customer experience through campaign strategy.

 - Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration to maximize impact on customer experience.
- Used Journey Builder in running more than 100+ different campaigns along with Automation Studio, and Contact Builder.
- Created one-to-one customer-centric Journey Builder interaction and integrated with Sales Cloud to track, report and manage customer lifecycle.
- Set up the Marketing Cloud Connector with Sales/Service Cloud. - Strong AMPScript and SQL experience in developing dynamic Email/Push marketing.
- Set up Social Studio workspaces and trained social media managers on how to use the platforms.
- Used Analyze dashboards in Marketing Cloud Social Studio to monitor social accounts, competitors, and other social data. Used Social Studio Automate along with Social Studio to reduce the manual handling of social media content. Processed, Augmented, Sorted, and Directed the incoming social media content for proper follow-up.
- Used HTML, CSS, AMPSCRIPT, SSJS and other technologies to build customized solutions that support critical business functions.
- Used SOAP and REST API.Experience in auditing existing ESP’s and providing recommendations on technology use cases.
- Data integration and Custom App for Journey Builder: Experience ZALO integration.
- Managed email and mobile marketing development, deployment, reporting and also developing a variety of automated retention solutions and lifecycle campaigns based on behavioral segmentation data.

Management Information Systems - National Univeristy - University of Economics