Brand Manager - Ho Chi Minh City, Việt Nam - Unilever

Unilever
Unilever
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Ho Chi Minh City, Việt Nam

1 tuần trước

Đức Nguyễn

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Đức Nguyễn

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Mô tả
Job Responsibilities

  • Development of a sharegrowthoriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
  • Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team
  • Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
  • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
  • Develop and implement 1218 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Proactively feed market, category and customer requirements into platform innovation projects
  • Champion optimal launch of innovation platform
  • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation programme to inform future plans.
  • Ensure continued focus on and support of innovation platforms once launched.
  • Management of marketing budgets within agreed targets and align with customer advertising activities.
  • Other tasks assigned by line manager

Job Requirements:

  • 23 years classic brand management experience in an FMCG environment.
  • Business management and brand development experience
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