Therapeutic Area Manager - Ho Chi Minh City, Việt Nam - Abbott Laboratories

Abbott Laboratories

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Ho Chi Minh City, Việt Nam

1 tuần trước

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Đức Nguyễn

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ROLES & RESPONSIBILITIES

MAIN PURPOSE OF ROLE:

Drive the shortterm and longterm growth of the TAs through creating TA strategies, managing the development and implementation of brand plans.
Responsible for creating demand for the brands in the assigned therapeutic areas through creating, implementing and tracking relevant strategies and messages aimed at key influencers, customers and patients in all channels to achieve topline goal of organization
Drive enhanced awareness for category / brand adoption through development and implementation of designed / adopted to local context
Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
Manage the allocated budget in effective way and keep monitoring and tracking on monthly basis
Work with other functions (Medical, business development, sales, CEx.) to drive the execution of the marketing plans and complete other assigned projects

MAIN RESPONSIBILITIES:

Develop TA strategies to drive the growth of the assigned TAs in shortterm and longterm
Provide direction, inputs and guidance to the brand managers, TA mangers in development of annual brand plans
Adopt Global TA/ brand strategies to local context through understanding local insights and market intelligence
Monitor execution and implementation of the brand plans
Drive early engagement and executional alignment among crossfunctional stakeholders at all levels (e.g. retail sales, HCP sales, regional/global marketing, market access ).
Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
Identifies impact of market forces and addresses knowledge gaps to shape gotomarket strategy.
Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
Develops and maintains connections with fieldforce to monitor implementation of programs / pilot new initiatives
Identifies key HCP influencers and KOLs to develop crossfunctionally aligned HCP marketing programs.
Works in the field with sales force to identify customer insights relevant for development or improvement of marketing programs
Develops and translates consumer insights to brand implications.
Responsible for management of TA budget and monthly gaiting.
Formulates forecast assumptions based on data and aligns crossfunctional teams.
Work with crossfunction team to accomplish other assigned projects
Work with business development team on the NPI and NPD projects
Coach the employees to improve their competencies and support them in implementing their growth plan
Manage team's development throughout the path to achieve goals
Build the team spirit in line with company culture.
Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.

SUPERVISORY RESPONSIBILITIES:

Develop, motivate and coach the team and provide guidance
Set and monitor targets for individual in the team to ensure high performance management
Support employees in implementing of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

_ Work Experience_

Minimum Experience of 68 years in marketing and brand managements in healthcare/pharma industry
Worked with reputed MNC organizations.
New Product launch experience will be an advantage

_ Professional Skill _

Good knowledge in marketing principles
Ability to draw the insight and foresight from data analysis and marketing understanding
Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
Proven success in managing brands / portfolio business through development and deployment of strategies and tactics targeting HCPs (including specialist physicians) and their patients
Develop a deep understanding of science behind product, relevant disease state and treatment paradigms, leading to conceptualization & implementation of insight driven innovative 'new to market' programs
Ability to lead, convince and inspire fieldforce for implementation of marketing programs
Interpersonal and influencing skill to build relationships with, collaborate and effectively manage internal and external stakeholders

_ Behavioral / Leadership Skill_