Head of Marketing - Ho Chi Minh City, Việt Nam - Monroe Consulting Group

Monroe Consulting Group

Công ty đã được xác minh

Ho Chi Minh City, Việt Nam

1 tuần trước

Được đăng bởi:

Đức Nguyễn

Nhà tuyển dụng tài năng cho beBee

Mô tả

Head of Marketing:

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Sector:

Monroe Banking & Finance

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Contact:

Selena

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Client:

Monroe Consulting Group

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Location:

Ho Chi Minh City

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Salary:

Negotiable

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Expiry Date:
22 March 2023

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Job Ref:

BBBH410337_

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a multinational consumer financial company.

Our highly respected client is seeking a Head of Marketing with at least 5 years marketing experience in financial services, consumer finance.

The job is based in Ho Chi Minh City.

Job Summary:

The position will fully in-charge of all marketing activities of the company included to build marketing & communication strategy, brand visibility & product development campaigns.

Responsibilities:

Developing marketing and communications strategy both online & offline including budgets and timeline management
Drive the company to become the leading nonBank financial services organization in Vietnam especially in Vehicle for Cash, Motorcycle hire purchase business.
Launch new products to improve the company's profitability e.g., Motorcycle Hire Purchase business, Personal Loan, etc.
Marketing Head will help boost the finance business by creating campaigns that
will help target Car showrooms, car dealers, and resellers

Look after the whole company's marketing activities in all departments and drive the company's bottom line e.g., New Product Development, Risk and Reward Management, Dealer Relations, Sales and Collection Management, etc.
Represent the company and create good publicity through effective PR campaigns
Building brand awareness and positioning, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Managing and executing marketing and communication activities; campaign and promotion, and ensuring a consistent image of the show brand
Competitor and customer insights analysis
Provide leadership and development to marketing team
Take actions to resolve any sales and marketing issues that may arise

Job Requirements:

Bachelor's degree or higher in Marketing or related fields
510 years' experience in strategic marketing (traditional and hands on).
Minimum of 35 years relevant experience as managerial level in Marketing / Brand / Product Management
Knowledge in Consumer finance, lending or loan is a plus
Strong analytical skills and the ability to identify business opportunities and market potential
Proactive and resultoriented with strong leadership
Excellent communication and presentation skills