Marketing Manager - Ho Chi Minh City, Việt Nam - ERM LABS

Mô tả

Job Purpose

ERM LABS is looking for an experienced digital marketing and growth leader with a strong history of building and scaling a similar function within a successful gaming or crypto / web3 business.

This role is strategically important and will be at the helm of a new consumer marketing function.

The Marketing Manager will support the development and execution of marketing and community growth strategies for ERM LABS across its multi-release game studio and suite of metaverse creator and developer tools.

Key Responsibilities

• Working as a part of the team, you'll be responsible for supporting the marketing strategies and communication activities
• Coordinate all marketing initiatives to generate real and tangible results
• Hands on participation and collaborate with internal and external teams in all our marketing and content creation operations
• Manage and implement posting on social media and community platforms like Twitter, LinkedIn, Facebook, Telegram, Discord, YouTube, and Twitch.
• Utilizing marketing analytics (e.g. Google Analytics, google ads, facebook etc.) to create brand awareness and understand the market segmentation in order to fully target the right audience.
• Track and study marketing analytics metric data to determine the ROI of marketing efforts
• Collaborate with internal teams on overall social media strategy, overseeing social media operations and implement metrics for measuring and reporting performance
• Identify and engage with influencers and general promotion vendors
• Manage budgets for marketing campaigns
• Analyze market trends and conduct competitive analysis

Required Relevant Experience

• At least 3 years of relevant marketing experience and a proven track record in crypto, blockchain or traditional gaming, Decentralized Finance, NFTs or metaverse.
• A deep understanding of the gaming, metaverse, NFT,and DeFi markets, the trends and the key players
• Excellent spoken and written communication skills in Vietnamese and English
• Strong writing skills: proficient experience in social media, blog post, community, and newsletter writing
• Strong analytical and logical skills, problemsolving and organizational skills and strong presentation skills are required
• Experience with marketing analytics e.g. Google and Facebook analytics, able to do analysis and propose optimizing actions. Indepth knowledge of different digital marketing channels (Google ads, Google Analytics, Facebook,Twitter, Reddit. etc.) is highly desirable.
• Comfortable working extensively on Telegram, Twitter, Reddit, and Discord
• Able to provide clear and direct communication. Turning complex ideas into simple presentations to present to both internal and external stakeholders.
• High caliber of operational standards background always being proactive and meticulous with an eye for details.
• Remote work only (must be able to work on Asia time zone)

What you get:

• Competitive pay rate and annual bonus
• Join one of the fastest growing forpurpose, forprofit product companies
• An open, inclusive and supportive team culture that thrives on new ideas
• Join our team of Aplayers, engaging with other likeminded brainiacs driven to generate mountains of value for our users.
• Work from anywhere and everywhere. Our team is worldwide and enjoys the flexibility of working from home, coworking spaces, or other countries.
• Send along links that best showcase the relevant things you've built and done.

About ERM LABS

ERM LABS is a pioneer to reshape the future of Escape Rooms 3.0 focusing on the recognition of IP ownership, by building an on-chain O2O integrated and creator-driven experience on the metaverse, and most importantly building a sustainable ecosystem for contributors to capitalise their IP creation.

Job Types:
Full-time, Part-time, Contract, Permanent

Contract length: 12 months

Part-time hours: 40 per week


Salary: 8,000,000₫ - 20,000,000₫ per month


Experience:

• Gaming / Web3: 2 years (preferred)

- marketing: 3 years (required)


Language:

• Vietnamese and English (required)

Willingness to travel:

• 25% (preferred)