Digital Marketing Manager - Ho Chi Minh City, Việt Nam - Samsung Electronics
Mô tả
Position Summary- Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
- Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.
- Develop clear vision, strategies and action plans for Samsung Digital Marketing to build brand, business and drive scale / cost efficiency.
- Lead & supervise online marketing staffs and digital partners to plan & execute Samsung website, forum, etc. to be in line with HQ and RHQ guidelines for both corporate and categories, initiatives
- Plan Digital Marketing Plan that leverage the scale of Samsung and ensure successful launches of flagship initiatives.
- Qualify, lead and evaluate Digital / online agency to ensure best in class executions and on time launch for all categories.
- Pilot new ideas for Samsung in terms of digital / online marketing.
- Build databases & knowledge of Digital Marketing COE
- Evaluate the effectiveness and efficiency of the executions monthly and report frequently to Marcom head on time for quick resolutions (i.e. timeline, quantity distributed, cost saving, etc.)
- Operate within budget
- Strong marketing track record with over 8 years of experience in Digital marketing management & leading a team.
- Strong knowledge of Digital Marketing/ Digital Media Planning.
- Strong ability to think strategically and implement vision / direction across teams
- Strong collaboration and interpersonal skills.
- Strong leadership skills; Able to lead internal team members and work closely with external business partners to achieve results
- Strong selfmotivated and ability to work under pressure and ambiguity
- Communicate in English fluently (speaking and writing)
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