Senior Channel Development Manager rural - Ho Chi Minh City, Việt Nam - PERSOLKELLY

PERSOLKELLY

Công ty đã được xác minh

Ho Chi Minh City, Việt Nam

1 tuần trước

Được đăng bởi:

Đức Nguyễn

Nhà tuyển dụng tài năng cho beBee

Mô tả

High performance culture

International working environment
Attractive Package

Ethical Channel:

Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.

Trade Sales Channel:
develop & execute Rural customized Trade Programs

Retailer programs: understand store classification and retailer's insights in Rural then build tailormade programs to gain retailer's support & endorsement.
Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
Develop & implement the instore merchandising/visibility, communication & activation programs.
Develop instore merchandising guideline matching with Rural store classification & shopper's behaviours.
Develop instore communication & ensure quality of POSM production & implementation.
Work with agencies to customize brand campaign designs to make it perfectly fit with instore POSM, visibility & promotion gifts.
Develop & execute instore merchandising/visibility initiatives with insightful calltoaction message and visuals.

Consumer Channel:

Consumer Promotion:

Recommend clear promotional guidelines based on shopper understanding and market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
Lead Rural consumer promotion plan & budget management.
Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient stock supply to meet the sales target.

Activation:

Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores.
Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (offtake) model.

Media:

Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)
Ensure efficiency media budget spend in Rural Channel.

Requirements:

Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.

Record of success in Trade Marketing and GT Channel.

Understand route to market model and the selling process.

Ability to engage and work with cross functions.

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