Channel Development Manager - Ho Chi Minh City, Việt Nam - Abbott Laboratories

Abbott Laboratories
Abbott Laboratories
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Ho Chi Minh City, Việt Nam

1 tuần trước

Đức Nguyễn

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Đức Nguyễn

Nhà tuyển dụng tài năng cho beBee
Mô tả

Role:


Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings.

Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers


Accountabilities:


Ethical Channel:


  • Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.

Trade Sales Channel:
develop & execute Rural customized Trade Programs

  • Retailer programs: understand store classification and retailer's insights in Rural then build tailormade programs to gain retailer's support & endorsement. Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
  • Develop & implement the instore merchandising/visibility, communication & activation programs.
  • Develop instore merchandising guideline matching with Rural store classification & shopper's behaviors.
  • Develop instore communication & ensure quality of POSM production & implementation.
  • Work with agencies to customize brand campaign designs to make it perfectly fit with instore POSM, visibility & promotion gifts.
  • Develop & execute instore merchandising/visibility initiatives with insightful calltoaction message and visuals.

Consumer Channel:


  • Consumer Promotion:_
  • Recommend clear promotional guidelines based on shopper understanding and market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
  • Lead Rural consumer promotion plan & budget management.
  • Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales.
  • Work with Supply Chain team for sufficient stock supply to meet the sales target.
  • Activation:_
  • Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores.
  • Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (offtake) model.
  • Media:_
  • Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)
  • Ensure efficiency media budget spend in Rural Channel.
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