Communications Specialist, South Asia Office - Hanoi, Việt Nam - McKinsey & Company

Mô tả

• You will join a group of communications professionals within the firm's Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey's distinctive knowledge on a variety of topics. They shape the way the firm connects with people, from clients to firm members to alumni, strengthening institutional relationships, connections, and affiliations. Through partnership with senior leaders and stakeholders across communications initiatives, you will serve as a leader to your team and will drive the development and execution of bestinclass global communications programs, events, and publications.
• You will be a member of McKinsey's Asia South Office (ASO), working with the Office Managing Partner (OM) and Location Office Managing Partners (LOMs) across 7 geographic locations
• Indonesia, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam. Collaborating closely with the ASO Director of Communications, your primary stakeholders would be the LOMs of either Malaysia and/or Vietnam.
• With more than 1,500 employees and deep ontheground presence in the Asia South region for 25+ years, McKinsey works with leading government institutions and enterprises in all major sectors. In addition to serving as a regional and global hub in scaling up digital solutions and building Industry 4.0 skills in a reallife setting, we also cultivate leaders through youth mentorship and development programs.

• Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey's capabilities, knowledge, and assets. You will help protect McKinsey's reputation, punctuate its expertise, and contribute to bringing campaigns to life in practice/geography/function/CoE (Center of Excellence).
• You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications. You will help drive development and delivery of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables). You'll conduct strategic assessments to support prioritization of communication campaigns and events (e.g., competitor insights, event speaker research), and collate into digestible formats for leadership. You will ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.
• In terms of project management and execution: you will contribute to defining appropriate bestinclass communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support). You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant. You'll drive reputationbuilding programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination) and lead and execute plans to address routine reputation risks, with appropriate stakeholder alignment. You will manage data through reports and scorecards to track relevant metrics (e.g., client development, ROI, share of voice, mapping media engagement programs). Additionally, you will help coordinate the creation of contact databases to maximize dissemination and engagement.

• Bachelor's/University degree required
• 5+ years of experience in a business communicationsrelated field, a benefit if in a professional services environment, corporate communications role, government, or communications agency background
• Mastery of Microsoft Office (Word, PowerPoint, Teams) and firm related tools (Box, Slack)
• Proficiency and fluency in verbal and written English, as well as Malay or Vietnamese, is required
• Knowledge of local, regional and global geopolitical landscape pertaining to Malaysia and/or Vietnam, a plus
• Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
• Ability to manage various projects simultaneously and work independently as well as collaboratively in a fastpaced and ambiguous operating environment, while driving for quality implementation and excellence
• Excellent ability to influence and direct colleagues, and manage needs of different stakeholders (including relevant senior leaders)
• Outstanding critical reasoning and problemsolving skills, including ability to disaggregate issues, identify root causes, and recommend solutions
• Ability to create psychological safety and inclusion within teams, enabling a collaborative environment
• Exhibits core firm values in attitude