Category Growth Marketing - Hanoi, Việt Nam - NavigosSearch

NavigosSearch

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Hanoi, Việt Nam

1 tuần trước

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Đức Nguyễn

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Mô tả

What We Can Offer:

Commission
Develop and implement datadriven growth marketing strategies for the women's category, aligned with overall business objectives and brand positioning.
Conduct thorough market research and competitor analysis to identify trends, opportunities, and consumer preferences within the women's fashion market.
Collaborate with crossfunctional teams, including Merchandising, Design, and Ecommerce, to curate a compelling product assortment that appeals to the target audience.
Analyze customer data and behavior to segment the women's audience effectively and personalize marketing efforts based on preferences and purchasing patterns.
Monitor key performance indicators (KPIs) to track campaign success and continually optimize marketing efforts for maximum ROI.
Plan and execute engaging promotions, seasonal events, and collaborations to generate excitement and brand loyalty within the women's fashion segment.
Work closely with the creative team to develop impactful visual assets and content that resonate with the target audience and reflect the brand's identity.
Develop and maintain strong relationships with key industry influencers, bloggers, and media outlets to expand brand reach and gain exposure.
Utilize customer feedback and insights to enhance the shopping experience for women customers and address pain points in the buyer journey.
Stay uptodate with industry trends, marketing technologies, and emerging digital platforms to identify new growth opportunities.
Prepare regular reports and presentations to communicate marketing performance, trends, and future strategies to senior management.

Job Requirements:

Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field. A Master's degree is a plus.
Proven experience 3 years in growth marketing, brand marketing, or marketing management within the fashion retail industry, with a specific focus on the women's category.
Deep knowledge of the women's fashion market, trends, and consumer behavior.
Demonstrated success in driving category growth and achieving business objectives through innovative marketing strategies.
Proficient in using digital marketing tools, analytics platforms, and marketing automation software.
Strong analytical skills and ability to interpret data to make informed decisions and optimize campaigns.
Excellent communication skills, both written and verbal, with a creative flair for storytelling and brand messaging.
Ability to work in a fastpaced environment, managing multiple projects and priorities simultaneously.
Leadership skills with the ability to motivate and collaborate with crossfunctional teams.
Passionate about the fashion industry and staying ahead of the latest fashion trends.
Previous experience in e.g., women's footwear, accessories, athleisure, etc., is a plus.

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