Marketing Executive - Ho Chi Minh City, Việt Nam - Unilever

Unilever
Unilever
Công ty đã được xác minh
Ho Chi Minh City, Việt Nam

1 tuần trước

Đức Nguyễn

Được đăng bởi:

Đức Nguyễn

Nhà tuyển dụng tài năng cho beBee
Mô tả

Job Descriptions:

  • Development of a sharegrowthoriented marketing & category plan that
seizes opportunities in product renovation, pricing strategy, competitor

activities, customer/channel (e.g. convenience format, discounter) specific

needs

  • Represent consumer (insights), brand strategy and product quality
requirements on the cross functional discounter team

  • Develop & lead implementation of activation platforms and ideas based on
the brand vision plan working with ICF communication teams and agencies

for RM, PR, BTL for the Brand

  • Translate marketing & category plan into a business framework and
optimise commercial opportunities (identify threats). Feed into monthly

and annual planning processes.

  • Proactively feed market, category and customer requirements into
platform innovation projects

  • Champion optimal launch of innovation platform
  • Work with communication team to ensure single minded communication
message is created in line with the brand building communication plan,

consistent with category needs.

  • Monitor and review effectiveness of innovation and renovation programme
to inform future plans.

  • Ensure continued focus on and support of innovation platforms once
launched.

  • Management of marketing budgets within agreed targets and align
with customer advertising activities.

  • Other tasks assigned by line manager

Job Requirements:

  • 34 years classic brand management experience in an FMCG environment.
  • Business management and brand development experience
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