Brand & Csr Manager - Ho Chi Minh City, Việt Nam - UOB Vietnam

UOB Vietnam

Công ty đã được xác minh

Ho Chi Minh City, Việt Nam

1 tuần trước

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Đức Nguyễn

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Mô tả

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America.

In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed.

This means we always strive to do what is right, build for the future, work as one team and pursue long-term success.

It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department
Strategic Communications and Brand is responsible for protecting and promoting the UOB brand.

Working closely with our stakeholders, we create and execute integrated communications strategies to promote awareness and understanding of the Bank's approach to supporting its customers, colleagues and the communities in which it operates.

Responsibilities:

Manage overall brand for UOB Vietnam to ensure that the brand is communicated effectively to internal and external audiences
Plan, execute and manage brand campaigns and relevant brand activities endtoend to ensure objectives are met and brand KPIs are met, including awareness, consideration, and perception.
Execute and manage Groupled brand campaigns to ensure adaptations are relevant to local market requirements and nuances
Be the brand guardian and brand champion for the organisation to ensure brand consistency and adherence to corporate identity guidelines and processes
Collaborate closely with external communications, social media, internal communications for integrated marketing initiatives.
Collaborate and support business units in their marketing campaigns and initiatives by providing brand advice, reviewing creatives and media buy.
Assist Team Lead of SCB in managing and tracking the annual allocated Brand & CSR budget to ensure efficient and effective use to meet annual KPIs
Accountable for corporate merchandising procurement, management and maintenance
Manage external stakeholders to ensure brand programmes are delivered within timeline and budget, ie creative and media agencies, media partners, production houses, event managers, etc.
Assist in execution of UOB's CSR activities including UOB Heartbeat, Painting of the Year.
Plan and implement new CSR projects to further expand UOB's outreach to the community.

Job Requirements

At least 6 years experience in the field of branding, marketing, advertising and/or communications. Knowledge and experience in banking industry will be an added advantage.
Bachelor degree, post graduate diploma or professional degree in branding, advertising, marketing, communications or equivalent
Possesses strong creative, strategic, analytical and communication skillsets
Excellent stakeholder management skills across diverse personalities and backgrounds
Experience in the digital, social media and corporate responsibility space, and good knowledge of sustainability will be a plus
Strong proficiency in English (written and spoken)
Team player with exceptional collaboration skills

**Be a part of UOB Family