Transport Senior SEO Analyst - Ho Chi Minh City, Việt Nam - Traveloka

Mô tả

Traveloka is Southeast Asia's lifestyle super app with a mission to fulfill the lifestyle aspirations of our users.

Founded in 2012 by ex-Silicon Valley engineers, we set out to solve a central problem: simplifying travel from Indonesia to the world.

That's how we became Indonesia's leading travel platform.

Today we are so much more than that, our suite of products and services - spanning across travel, local services and financial services - provides our users with an end-to-end solution for their lifestyle needs.

From transportation to accommodations, attractions to eateries, and insurance products to financial services, we want to empower the region's fast growing and highly aspirational consumers to enjoy new experiences and explore the world around them.

Traveloka is more than just a workplace.

It's a dynamic environment centered around the people, where you grow to be the best version of yourselves, creating positive impacts on society, and empower people to fulfill their lifestyle aspirations.

Innovation, execution, and continuous development are the traits that Traveloka holds on consistently. Discover what it's really like to unlock your skills and potential through innovation at Traveloka._

• Develop SEO content strategies with clear prioritized roadmaps to ensure breakthrough organic traffic growth;
• Spearhead the importance of SEO and adhere to SEO best practices within the organization, provide recommendations for improvement of our sites, and oversee the implementation of those recommendations;
• Develop and formulate search engine optimization marketing strategy for formulating Traveloka SEO roadmap both onpage and offpage to ensure the highest level of discoverability, engagement, and action;
• Analyze organic search performance and identify improvement opportunities;
• Conduct SEOrelated research: search intent and keyword research, website audit, competitive analysis (identify organic trafficbuilding activities of competitors), link profile analysis;
• Keep up with the latest SEO trends;
• Work with multiple different stakeholders to implement SEO initiatives, with the ability to initiate and lead high impact projects and actions across different teams at once;
• Build excellent relationships with teammates, and stakeholders across projects and provide guidance, coaching, knowledge sharing, and present solutions;
• Anticipate future direction and plan and changes by continuous examining situation, opportunity, resource, sequence of development, implications to the company, and independently / able to lead his/her team to reliably answer "what we should do" questions;
• Engage with both internal Traveloka SEO team and outside vendors, agencies, and consultants as necessary to bolster the capacity and skills required for worldclass SEO performance.

Qualifications

• 35+ years of SEO content experience working, demonstrating an ability to execute and achieve goals in a fastpaced environment;
• Understand the best practices of SEO contents including keyword research, header, internal links, etc.;
• Deep knowledge of search engine algorithms, ranking strategies, and best practices for websites in different languages (re: URL structure, hreflang tags, Search Console indexing, etc);
• Familiarity with relevant tools (e.g. Google Keyword Planner, Ahrefs, GetStat) and web analytics tools (e.g., Google Analytics, Google Search Console);
• Excellent communication skills with the ability to manage multiple stakeholders, both internal and external;
• Exceptional analytical and problemsolving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient growth;
• Selfstarter with exceptional creativity, business acumen, datadriven, and growthminded with the ability to influence parties across a matrixed organization;
• Experience navigating business organizations, managing multiple crossfunctional stakeholders, and negotiating optimal solutions across all parties;
• Experience in leading ecommerce or startup companies will be an advantage.