Hien Bui

Dedicated and results-oriented Marketing Lover with over 5 years of practical experience in leading marketing performance, driving sales, managing operations, and delivering exceptional guest experiences. Proven track record in creating marketing strategies that drive revenue growth and optimize business profitability.
Ambition to play a key role in shaping the business strategy and acquiring in-depth insights into sales and marketing strategies.

5+ years of experience in marketing management across hospitality, lifestyle, and retail sectors.

Develop and execute integrated marketing campaigns across digital, social, eDM, PR, website, OTA, and offline channels.

Expertise in SEO, SEM, paid media, retargeting, and performance-driven digital optimization.

Manage marketing budgets effectively to maximize ROI and revenue growth.

Lead brand management and ensure consistency across all marketing and communication touchpoints.

Drive demand generation and conversion for rooms, F&B, and commercial initiatives.

Build and manage partnerships with banks, media, OTAs, agencies, and corporate partners.

Strong analytical, planning, and stakeholder management skills with a results-oriented mindset.

Hung Vuong University | 2013: Diploma of Hospitality Management

University Of Science | 2022: Certificate in SQL for Business Analysis