Van Thuong Phan

Hello, I’m Thuong Phan (Don) — a Brand & Growth Strategist with nearly 10 years of experience across agency, startup, and owner-operated environments.

My background spans from executing integrated marketing campaigns to building and operating my own marketing studio, giving me a strong operations-first perspective on how strategy translates into real business outcomes.

I specialize in brand positioning, integrated marketing execution, and growth initiatives, working closely with clients, partners, and cross-functional teams to ensure alignment between strategy, execution, and results.

I’m most effective in environments that value practical thinking, strong ownership, and long-term impact over short-term tactics.

I have nearly 10 years of experience in marketing, with a strong focus on brand strategy and sustainable growth. My career spans across agency environments, startups, and hands-on business operations, giving me a well-rounded perspective from strategic planning to execution and performance evaluation.

I have led and implemented end-to-end, multi-channel marketing initiatives, including brand positioning, content strategy, digital marketing, websites, events, and community building—particularly within B2B models and distribution-driven businesses.

My key strength lies in translating strategy into practical action, managing projects end-to-end, and collaborating effectively with cross-functional teams and partners to deliver long-term business value.

I completed formal training in General Medicine, which equipped me with a strong foundation in analytical thinking, structured problem-solving, and data-driven decision-making.

Complementing my academic background, I have developed my marketing expertise through hands-on professional experience, continuous self-learning, and real-world work across agency, startup, and in-house environments, shaping a practical and execution-focused approach to marketing strategy.