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Ho Chi Minh City

    Chief Marketing Officer - Ho Chi Minh City, Việt Nam - NodeFlair

    NodeFlair
    NodeFlair Ho Chi Minh City, Việt Nam

    Tìm thấy trong: Manatal GBL S2 T2 - 1 ngày trước

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    Mô tả

    Responsibilities

    • Build upon the core marketing strategy for scaling up the business.
    • Forecast monthly, quarterly, and annual acquisition growth and costs.
    • Develop marketing execution plans and deliver on acquisition targets within time and budget.
    • Come up with new ideas for internal and external campaigns that would appeal to the masses.
    • Build and lead a team of campaign managers, media buyers, and analysts. Allocate marketing resources to different campaigns based on budget.
    • Build and manage external relationships with blockchain and gaming media, press, journalists, agencies, influencers, partners, and possibly investors.
    • Build and manage your marketing team and work closely with community managers and moderators.
    • Plan and execute the ambassador program and influencer marketing campaigns.
    • Work with the leadership team to agree on high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives
    • Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

    Requirements

    • 5+ years of marketing experience with at least 3 years of digital marketing experience.
    • Works full-time in Ho Chi Minhs office or remotely
    • Outstanding communication (written and verbal English skills) and interpersonal abilities.
    • Deep understanding of the gaming industry and marketing for PC/Console/Mobile games.
    • Deep understanding of blockchain aspects such as NFT, DeFi, governance and utility tokens, DAO, dApps, Ethereum network, Wallet, etc.
    • Deep understanding of Discord and social media platforms, including but not limited to Twitter, Telegram, and Reddit.
    • Have a measurement-driven mindset to measure, optimize and scale new advertising and organic growth channels.
    • Solid experience building and leading world-class teams to achieve aggressive targets.
    • Digital Marketing Skills and Experience
    • Strong understanding of the creative process and marketing communication to drive user acquisition using digital and brand marketing.
    • Strong skills in management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.
    • Strong understanding of how to drive user acquisition on multiple advertising channels.
    • Able to work seamlessly with both highly creative and highly analytical people.
    • Strong understanding of setting and executing AB tests to drive conversion rate improvement.
    • Good experience and skill in marketing tools, such as Google Keywords, Sensor Tower, AppFollow, App Annie

    Bonus Points

    • Being a gamer or love games
    • Experience in NFT gaming
    • Experience in running user acquisition campaigns on Facebook, Google Search, Display, and Affiliates
    • Having a strong network of connections in the gaming and crypto communities of journalists, influencers and investors.
    • Having a strong entrepreneurial mentality and not a 9-to-5 mindset.
    • MSc/MA in business administration, marketing, communications or a relevant field;

    Benefits

    • Competitive salary (Specific compensation would be offered based on skills and work experience).
    • The option of getting paid in cryptocurrency.
    • Possibility of a generous native token allocation to incentivize your long-term contribution.
    • Be a pivotal part of the project with an exceptional opportunity to impact one of the best-in-class blockchain games and be among its core contributors to shaping the future of gaming.
    • Learning and training budget.
    • Expenses paid travel for the planned B2B and B2C events and conferences.
    • Project profit share
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