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Ho Chi Minh City

    Marketing Manager - Ho Chi Minh City, Việt Nam - NodeFlair

    NodeFlair
    NodeFlair Ho Chi Minh City, Việt Nam

    Tìm thấy trong: Manatal GBL S2 T2 - 23 giờ trước

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    Mô tả

    KEY RESPONSIBILITIES:

    • CRM and Community Expansion Leadership:
    • Tasked with the strategic development and execution of a comprehensive CRM plan, this role is pivotal in growing the community to an ambitious target of 100,000 members by the end of 2024.
    • In partnership with a specialized external email marketing agency, this position holds the key responsibility for reaching and surpassing a sales goal of 1 million SGD for the year 2024, utilizing strategic, efficient, and impactful resource allocation to foster significant community engagement and expansion.

    Brand Strategy and Execution:

    • Direct and implement global marketing strategies, integrating both digital and traditional platforms to maintain and amplify the brand's unique DNA.
    • Coordinate closely with the Chief Creative Officer and Ecommerce team to ensure consistent brand messaging across all marketing materials and channels.
    • Retail and Trade Marketing Oversight:
    • Build and nurture relationships with distributors and retailers, leveraging both online and offline channels for optimal brand presence and sales.
    • Cross-Functional Collaboration:
    • Foster strong relationships across various departments to align marketing strategies and ensure cohesive brand representation.
    • Lead the coordination of seasonal and essential marketing calendars, maintaining consistent communication across digital and traditional channels.

    Digital Transformation Leadership:

    • Guide the brands digital transformation across all markets, focusing on data-driven strategies, including programmatic marketing and social media.
    • Drive advancements in technology utilization to enhance global market productivity and alignment with brand strategies.

    Marketing Analytics and Consumer Insights:

    • Utilize analytics to drive customer segmentation and personalization strategies, sharing insights to inform broader marketing initiatives.

    Innovative Marketing Solutions:

    • Continually explore and implement innovative marketing strategies to enhance customer engagement and brand performance.

    Trade Marketing Expertise:

    • Experience in trade marketing will be highly valued, contributing to enhanced in-store brand visibility and promotional strategies.

    KEY REQUIREMENTS:

    • Bachelors degree in business, Marketing, or a related field. MBA preferred.
    • Proven experience in a senior managerial role within the watch or luxury goods industry.
    • Proficiency in English; experience in fashion or similar industries preferred.
    • Strong understanding of market dynamics, consumer behavior, and industry trends.
    • Exceptional leadership, communication, and negotiation skills.
    • Collaborative mindset to work effectively with cross-functional and global teams.
    • Creativity, resilience, and a results-driven approach, capable of managing multiple projects in a fast-paced environment.
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