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Ho Chi Minh City

    Brand Specialist - Ho Chi Minh City, Việt Nam - Beam Suntory

    Beam Suntory
    Beam Suntory Ho Chi Minh City, Việt Nam

    3 ngày trước

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    Mô tả

    What makes this a great opportunity?


    Role Responsibilities




    • Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam
    • Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market priorities to meet immediate and long-term strategic growth objectives of the brand
    • Strategize development & deployment of marketing assets & optimize brand consistency by working with Global and local teams
    • Support budget management and overview of all market level A&P spend for brand marketing activities, including effective monthly budgeting and PO/payment/Invoice management
    • Support to monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to respond to changing markets and competitive conditions.
    • Embrace building relationship culture through field visits for up-to-date knowledge on market activities/ trends, monitor implementation of marketing and promotional campaign, obtain direct feedback from local team, distributors and customers.
    • Building relationships and rapport with key internal stakeholders and Global/Regional brand team
    • Own and manage the internal process such as new product development, seasonal launches, liquid tasting, and research
    • Liaison with event/PR/media/creative agencies to formulate campaigns and promotional materials

    Qualifications




    • Degree in Business Admin, Marketing, or its equivalent
    • 4-5 years relevant brand management/digital marketing experience preferred.
    • Ability to influence and partner with all external stakeholders (agencies, sales agent)
    • Understand in cultivating trusting & inclusive relationships with key external & internal partners in diverse cultures.
    • Demonstrated strong planning and organizational skills to deliver excellence in execution.
    • Has growth mind & curiosity to always learn
    • Meticulous to details and numbers, and able to follow-through with stakeholders
    • Strong communication skills (both oral and written)
    • Experience in alcohol industry would be a plus

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